The Digiday Podcast

TV news networks are swarming streaming, and NBCUniversal News Group is no exception. The Comcast-owned news organization already operates three standalone news streaming outlets — NBC News Now, Today All Day and MSNBC’s The Choice — and is stepping up its streaming operations. NBCUniversal “is becoming a streaming company in large ways, in addition to parks and other things. And so streaming is clearly a priority for our company, with Peacock and the success that we’ve seen there. And by association with that, streaming is part of the competency that we’re building for the news group,” said Chris Berend, evp of digital for NBCUniversal News Group, in the latest episode of the Digiday Podcast. As part of building that streaming competency, NBCUniversal News Group’s digital organization has hired around 100 people in the past few months -- roughly doubling its headcount -- with the bulk of its new hires working on streaming, according to Berend. It is also adding more programming across its streaming propertie