The Digiday Podcast

Condé Nast's Craig Kostelic credits 2022 revenue growth to global ad sales, despite operational hiccups

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Sinopsis

Condé Nast's third quarter was seemingly better than what other media companies have reported, at least according to Craig Kostelic, the company's global chief business officer. In August, Axios reported that Condé Nast is on track to surpass 2021 revenues, equating to more than $2 billion, which is inclusive of both advertising and consumer revenue. Kostelic confirmed this report on the latest episode of the Digiday Podcast and added that even just the commercial and advertising side is "definitely going to exceed last year's total," though he declined to share hard revenue figures for that business in particular. This growth is primarily credited to the company's ongoing globalization process, according to Kostelic. Through this process, the sales teams in both the U.S. and Western Europe have started working in tandem, versus being siloed, to sell larger global campaigns to advertisers -- a reorganization that Kostelic has been overseeing since entering this role in 2018. Starting in the New York City offi