The Digiday Podcast

For as big as the short-form vertical video market has become over the past few years, 2023 is poised to be a monumental one. YouTube will start sharing ad revenue with Shorts creators on Feb. 1, as TikTok continues to open the revenue-sharing program it introduced last year to more creators. TheSoul Publishing -- the media company behind 5-Minute Crafts and 123 Go! -- is among the short-form video makers welcoming the capital infusion. “The important thing here is that kind of direction where platforms are putting more effort into wanting to reward creators for the economic creation and so they can reinvest some of the earnings into what they do and continue to grow with this format,” said Victor Potrel, vp of content distribution at TheSoul Publishing, in the latest Digiday Podcast episode. Excited as TheSoul Publishing may be, the company isn’t about to overhaul its strategy to capitalize the YouTube Shorts revenue-sharing program. Part of the reason for that is it remains to be seen how much revenue Short