Ladey Adey Show

In this episode, Ladey Adey talks with Chris Sissons.Chris is a Book Academy member, Ladey and Chris talk about their shared love for books.Chris is a marketer and lover of storytelling, he shares an insight into how he supports people to use storytelling techniques within business. Chris invites people to "Try me out with Telling Stories: Making Business"His bio says: "Chris uses a developmental approach to marketing using stories, drawing on over thirty years' experience in economic regeneration, community planning, strategic management andparticipatory methods. These days local marketing can be supported online to even greater effect using websites, social media, mobile phones, emails and others.Chris guides you through the pitfalls and help you build your own strategies based on your business narrative, using approaches like referral marketing, networking, productdevelopment and launches.He helps you work out your strategy, the resources you need and how to get them. Local businesses and organisations ne