Ladey Adey Show

Ladey Adey talks with Andy Bounds.Andy was awarded the title of 'Britain’s Sales Trainer of the Year', and described by Astra Zeneca’s Global Communication Director as “a genius, whose advice can’t be ignored”. Andy’s insights and passion stem from the fact his Mother is blind. This has given him a lifetime’s experience in communicating from someone else’s point of view, a critical skill to master when persuading others. Andy’s three books are all international best-sellers, The Jelly Effect, The Snowball Effect and TOP Dog: Impress and Influence Everyone You Meet - the latter co-authored with Richard Ruttle. The first was only kept off Amazon's #1 spot by Harry Potter! In this episode, we primarily talk about TOP DOG: Impress and Influence Everyone You Meet. Andy's Tips: Writing:Find your “Active brain” time – write when your brain is at its best. For me, that’s early morning. So I block out time early morning to write! The rest of my life has to fit around these diarised writing slots.