Charlotte Angel Connection

Today we welcome Lauren Marturano to the podcast. Lauren is the founder and CEO of Zinnia, a software company that helps businesses plan in-person events such as offsites, client dinners, and more. Lauren began her career at Microsoft as an Enterprise Account Executive before joining Salesforce and eventually leaving corporate life to pursue entrepreneurship. Now, Lauren is getting ready to close a seed round that will help grow Zinnia’s team and product. We cover several topics with Lauren, including why… Taking a 90% pay cut to pursue entrepreneurship was worth it. Being an Entrepreneur-in-Residence at Atlanta Ventures helped Lauren launch Zinnia. Zinnia became a travel agency. Hypothesis-driven development helps keep product & sales aligned. Enterprise sales budgets are so resilient in economic downturns.  …as well as what’s next for Zinnia in 2023, and more. Please enjoy this conversation with Lauren Marturano.   William Bissett is the owner of and an Investment Advisor Representative of