Crafting Culture: Helping Executives Create Incredible Company Culture

I have an idea to create the greatest racing team and driver in the world and I am looking for investors.  Everyone in our current management has agreed to spend at least $14B building a car, entering races and grooming an up-and-comer for racing success.  But… about 75% of them say they’re “pretty sure” the car will blow up like a Wile E. Coyote Rocket-Sled before it even finishes a lap.  Are you in? Of course not. So why is it we keep investing in leadership development programs when 75% of business leaders expect them to fail?  It’s because they matter! We just need to get better about how we approach them.  Thanks for listening to this episode of Crafting Culture, co-hosted by Blake Bozarth, CEO of CoThryve.  To listen to this episode and many more like it, subscribe to Crafting Culture on Apple Podcasts, Spotify, or follow along on our website.