Facebook Mobile Ads

Quick update on new Facebook Ad features and what you can do next!

Here's a quick test you should try, for VO and minimum ROAS bidding

Wild creative video ideas you should be testing!

Static vs Video, Landscape (Horizontal) vs Square vs Portrait (Vertical)

How should you be analyzing ROAS?

How you should test creative videos and why install per impression rate is important.

What causes ad fatigue/saturation? I go over the common myths and effectives methods to combat it.

What should your campaign daily budgets be?

Why the top spenders are using multiple ad accounts

Test English vs. other languages using DLO

I share very important tips for video testing across different geos, audiences...and what you should expect

Creative video best practices that every Facebook marketer needs to know

Quick talk about value based lookalikes and manipulated lookalikes

What is CBO and how should I use it?

How to launch copy tests

What geos (geographies) or countries should you be targeting?

Analysis your competition with Facebook's Ad Library

What's the top 4 KPIs every Facebook app marketer should be tracking?

Mobile app installs vs App event optimization vs Value optimization