Serious Sellers Podcast: Learn How To Sell On Amazon

In this episode, our expert guest shares her 3-step formula to boost conversions by up to 2,500%. From mastering SEO to crafting eye-catching images and persuasive product pages, she'll show you how to get found, get clicks, and, most importantly, get sales. How can an Amazon brand increase its sales by an astonishing 2,500%? Marketing maven Daniela Bolzmann from Mindful Goods shares her transformative three-step formula that has revolutionized e-commerce strategies for over 500 brands worldwide. Listeners will uncover Daniela's secrets to mastering SEO, crafting eye-catching images, and creating persuasive product pages designed to get noticed, clicked, and purchased. With real-world success stories and insightful data, Daniela guides us through the art of optimizing Amazon listings, A+ Content, and storefronts to achieve remarkable sales growth. Daniela dives into the nuances of product listing optimization, revealing how strategic keyword integration can significantly enhance product visibility and sales o

In this episode, we've got a guest back on the show who was first on the podcast years ago when she was just starting out. Now, she's going to share how she's leveled up to her first six-figure month and how she stays in $6,000-per-month apartments for free. Join us in this episode as we welcome back Shan Shan Fu, a dynamic Amazon entrepreneur whose journey has been nothing short of inspiring. From her early days selling face masks during the pandemic, Shan Shan has successfully transitioned into the fashion industry with her thriving brand, Millennials in Motion. She shares her remarkable achievement of hitting her first six-figure month and reveals the innovative ways she manages to live rent-free in a $6,000 per-month New York apartment through the platform Kindred. Shan Shan's story is one of resilience and creativity, as she recounts her evolution into selling sexy tights and the lessons learned from her ventures into other product categories like dresses and lingerie. Explore the strategies that Shan

In this week’s buzzing news, Amazon launches its new Haul program to compete with Shein and Temu. Walmart, TikTok, and Amazon announced their Black Friday sale dates, and LTK is now partnering with TikTok. We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist and Walmart Expert, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Introducing Amazon Haul—a broad selection of products $20 or less, with most under $10 https://www.aboutamazon.com/news/retail/affordable-products-amazon-20-dollars-and-under When is Amazon's Black Friday sale? Here’s everything you need to know. https://www.aboutamazon.com/news/retail/when-is-black-friday-2024 Share shoppable videos across global Amazon stores https://sell.amazon.com/blog/shoppable-videos-feature-update TikTok is integrating with influencer shopping app LT

In this episode, we welcome back the Beard Guy, Norm Farrar. We’ll discuss ways to save thousands of dollars on logistics, unique AI marketing tools, and tips for Amazon influencers. Learn new strategies for e-commerce success with Norm Farrar, the Beard Guy, who makes an unprecedented sixth appearance on the Serious Sellers Podcast. Gain insights into the art of slashing logistics costs and leveraging AI to transform your business. Norm reveals his latest ventures in supercharging his logistics company, Honu Worldwide, alongside Afolabi Oyerokun, to offer expanded services like kitting, fulfillment, and custom bottling across North America. Explore the evolving landscape of Amazon logistics, from the strategic advantages of Amazon Warehousing and Distribution (AWD) to the critical importance of using correct HTS codes. Our discussion highlights the cost-saving potential of third-party logistics (3PL) and introduces the Tariff Terminator tool, a game-changer for ensuring compliance and avoiding unnecessary ex

In this episode, we’ll have another seller strategy masterclass, during which Bradley will discuss his Amazon advertising strategies in depth with the help of Helium 10 Adtomic. Join Bradley Sutton, as he navigates the complexities of Amazon advertising strategies, with this special Seller Strategy Masterclass focusing on utilizing Helium 10's Amazon PPC tool, Adtomic. Throughout this episode, you'll discover effective PPC optimization techniques that can be applied whether or not you are using Adtomic. From keyword harvesting to streamlining campaign processes, he shares actionable insights that can help you identify opportunities for profit maximization. Adtomic simplifies PPC management, making it accessible even for those who might feel overwhelmed by the process.  Listen in as we explore the role of AI in Amazon PPC with Adtomic’s new Advertising AI feature. Designed to simplify campaign management for both new and seasoned sellers, this tool automates the creation and optimization of campaigns. For thos

New Amazon coupon change? Is live shopping finally taking off on TikTok shop? and a new way to update images by marketplace. These buzzing stories and more on this episode! We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. How TikTok Shop is ‘reimagining’ Black Friday-Cyber Monday https://www.retailbrew.com/stories/2024/10/31/how-tiktok-shop-is-reimagining-black-friday-cyber-monday Alexa is now available as a new supply source for online video ads for self-service advertisers https://advertising.amazon.com/en-us/resources/whats-new/online-video-ads-on-alexa-home-screen/ Explore Amazon’s new Virtual Holiday Shop—an immersive 3D shopping experience that makes it easier to find the perfect gifts https://www.aboutamazon.com/news/retail/amazon-shop-hol

Do you need help scaling your business? Maybe you're considering hiring a virtual assistant (VA). In this episode, our expert guest will discuss everything you need to know before hiring your first remote employee.   Are you feeling overwhelmed with the growing demands of your e-commerce business? Join us as we chat with Gilad Freimann, Founder and CEO of VAA Philippines, an expert in training and hiring virtual assistants (VAs) from the Philippines for Amazon sellers. Discover the transformative benefits of hiring remote employees to handle tasks like customer service, Amazon PPC management, and inventory handling. By outsourcing these routine tasks, you can free up valuable time and energy to focus on strategic business growth. Learn when it's the right time to consider bringing on a VA to ensure you don’t miss out on growth opportunities and can maintain flexibility in your business operations. Explore effective hiring strategies for virtual assistants, especially when you're unsure about transitioning fro

In this episode, we're going to go deep into keyword tracking and what are some special things you can do with tracking your keywords that can put more money in your pocket. Imagine harnessing the full potential of keywords to revolutionize your e-commerce sales strategy. In today's episode, we explore the indispensable role of keyword tracking for Amazon sellers, with or without advanced tools like Helium 10. We uncover how Amazon's own features, such as Product Opportunity Explorer and Search Query Performance, can be leveraged to stay ahead, even as AI technologies evolve. Keywords continue to hold immense power in enhancing product visibility and discoverability, and we share how AI can amplify this by linking your products to relevant search terms through customer reviews and Q&A sections. Unlock the secrets to optimizing your keyword tracking for maximum sales impact with our expert guide on Helium 10 tools like Keyword Tracker and Cerebro. We dive into the importance of understanding search query v

For this week’s buzzing news, the ability to potentially capture your abandoned carts on Amazon, Walmart's Black Friday multi-event deal experience, and Venmo now accepted on TikTok! We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Walmart Black Friday Deals Events Dial Up the Thrill of the Deal https://corporate.walmart.com/news/2024/10/28/walmart-black-friday-deals-events-dial-up-the-thrill-of-the-deal TikTok Shop pushes livestreams to drive holiday shopping https://www.retailbrew.com/stories/2024/10/29/tiktok-shop-pushes-livestreams-to-drive-holiday-shopping TikTok Shop Partners With Venmo Ahead of Black Friday and Cyber Monday https://wwd.com/business-news/business-features/tiktok-shop-venmo-partnership-black-friday-cyber-monday-1236704924/ A

In this episode, we will discuss Destaney’s top Amazon advertising strategies, from setting up initial campaigns to advanced strategies such as Amazon AMC, and what's coming in the future. What if you could transform your Amazon advertising game with just a few strategic tweaks? Join us as we sit down with Destaney Wishon of BTR Media, our guest expert, to uncover the secrets behind mastering Amazon PPC. From understanding the fundamentals of conversion rates and bid management to leveraging advanced AI strategies, Destaney sheds light on how sellers, both newbies and veterans, can optimize their ad spend. We explore the intricacies of using tools like Helium 10’s Adtomic to benchmark product performance in competitive categories like home decor, ensuring your campaigns hit the mark and convert clicks into sales. We take a closer look at what it means to truly optimize your Amazon advertising campaigns. Discover how identifying underperforming ads and adjusting bids can significantly impact your ACoS and ROAS

In this episode, we speak with Mark DeGrasse who shares his deep insights on AI's role in building a strong brand identity and ultimately fostering stronger customer connections for sustainable growth.   Join us as we engage with digital marketing expert Mark DeGrasse, former CEO of Digital Marketer and the Founder of  AI-Branding Academy, to explore the transformative role of branding in e-commerce and the significant impact of AI on marketing strategies. Mark shares his insights on why branding is more crucial than ever for Amazon and e-commerce sellers, as the market shifts focus from merely acquiring new customers to retaining them. Discover how AI tools can refine branding elements such as product development, logos, and messaging, and learn why building a strong brand identity is essential for thriving in today's competitive landscape. Listen in as we uncover the power of branding in securing long-term success and stability for businesses. Drawing parallels to the spread of major concepts throughout his

Amazon warehouses on the West Coast are full. More details about the potential Amazon Team Wish service have leaked. These buzzing stories and more on this week's episode!   We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon sets ultra-low pricing plans for Temu rival store, The Information reports https://www.reuters.com/technology/amazon-sets-ultra-low-pricing-plans-temu-rival-store-information-reports-2024-10-22/ Amazon to shut down speedy brick-and-mortar delivery service https://www.cnbc.com/2024/10/22/amazon-to-shut-down-speedy-brick-and-mortar-today-delivery-service.html Amazon Announces New Fuel Savings Offer for Prime Members https://press.aboutamazon.com/2024/10/amazon-announces-new-fuel-savings-offer-for-prime-members Amazon’s en

In this episode, we do a live case study as we compare Helium 10, Product Opportunity Explorer, Jungle Scout, and Data Dive for Amazon keyword research. See how Helium 10 uncovers more keywords and boosts potential sales by $6,000! Can unlocking the true potential of Amazon keyword research tools lead to a significant boost in your sales? In this episode, Bradley Sutton dissects, with a live case study, the Amazon keyword research capabilities of tools like Helium 10, Jungle Scout, Data Dive, and Amazon's Product Opportunity Explorer, revealing why Helium 10 might just be the game-changer you've been searching for. Through a live case study, Bradley showcases how Helium 10 stands head and shoulders above its rivals by uncovering a staggering number of relevant keywords that could translate into thousands of dollars in additional sales. With a focus on transparency, we promise an unfiltered look into how effective keyword research can transform your Amazon SEO strategy. Our journey into the art of keyword rese

In this episode, our guest is an expert on AI and Amazon Science papers. He'll talk about Rufus, COSMO, Project Amelia, and all other AI advancements from the Amazon side and beyond. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Join us for an engaging discussion with Kevin Dolan from Pacvue AI Labs as we explore the cutting-edge advancements in AI and Amazon's pivotal role in shaping this dynamic landscape. We'll unravel the mysteries behind intriguing names like Rufus, COSMO, and  Project Amelia, representing Amazon's ongoing AI initiatives. Kevin shares his expertise on the evolution of AI from its early conceptual roots in the 80s to the transformative impact of transformer models around 2019, which paved the way for groundbreaking applications like

This week’s buzzing news: The Project X account was booted from Etsy, Amazon bundling has changed drastically, and 15 updates were announced at Amazon Unboxed this week! We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. TikTok wants to turn millions of Americans into paid shopping influencers https://restofworld.org/2024/tiktok-shop-influencers-us/ Amazon bundles online shopping of groceries and nonfood items https://www.retaildive.com/news/amazon-fresh-whole-foods-ecommerce-delivery-pickup-automated-micro-fulfillment/729619/ Amazon Unboxed Updates: Amazon Marketing Cloud (AMC) eligibility expanded to sponsored ads advertisers (through partners) https://advertising.amazon.com/en-us/resources/whats-new/expanding-amc-eligibility-to-advertisers-and-p

In this episode, a former 8-figure Amazon seller shares how he lost millions and saw sales drop to zero. Learn key mistakes to avoid and protect your Amazon FBA business from disaster.   Join us for an insightful conversation as we welcome Brian Creager, a former eight-figure Amazon seller, who shares his rollercoaster journey through the world of Amazon FBA. Starting with a background in electrical engineering and transitioning into international sales, Brian eventually found his niche in the e-commerce space. Discover how a pivotal moment in his corporate career led him to build a successful seven-figure business in men's hair care. He opens up about the highs and lows of launching a brand in a competitive market, the remarkable margins he achieved, and the unexpected challenges he faced, such as being banned from selling a medical device on Amazon. Brian’s story offers valuable lessons for aspiring and seasoned Amazon sellers alike. Listen in as we explore the significance of building relationships through

Join us for an insightful journey with Joe Sanhanga, a remarkable e-commerce entrepreneur generating millions annually through unique and high-priced products. Listen in as Joe shares his inspiring story from his roots in Zimbabwe to his educational pursuits in the UK and the US, ultimately landing in Las Vegas. His journey began on platforms like Shopify and WordPress, selling distinctive items such as African-style swimsuits and nano tape toys, before discovering the immense potential of Amazon's FBA and FBM models. Through their conversation, Bradley and Joe emphasized the transformative power of networking at conferences like Amazon Accelerate. Explore the strategies behind Joe's successful transition to selling on Amazon, starting with assisting a soil business during the pandemic and leading to the creation of "Wonder Soil," a private-label product on Amazon. Joe's ventures into innovative products like tanning lamps, vitamin D lamps, and seasonal depression lamps highlight the importance of team collab

We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist and Walmart Expert, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon’s Prime Big Deal Days was the company’s biggest October shopping event ever https://www.aboutamazon.com/news/retail/prime-big-deal-days-amazon-fall-october-prime-day Amazon’s new AI Shopping Guides make it easier to research product types and buy smarter. https://www.aboutamazon.com/news/retail/amazon-ai-shopping-guides-product-research-recommendations TikTok Rolls Out Automated Ad Targeting Options for the Holidays https://www.socialmediatoday.com/news/tiktok-rolls-out-automated-ad-targeting-options-holidays/729142/ You can now reward customers for engaging with your Amazon ads https://advertising.amazon.com/en-us/resources/whats-new/reward-customers-for-engaging-with

What if you could revolutionize your Amazon business with cutting-edge AI tools? Join us as we uncover the latest advancements from the Amazon Accelerate event in Seattle, with exclusive insights from Andrea Marquez of Amazon’s This Is Small Business podcast. We dive into the game-changing world of AI-generated A+ content, as well as the exciting debut of Project Amelia, Amazon's generative AI that promises to transform seller capabilities. Our discussion takes you to the heart of Amazon's evolution in supporting sellers, highlighting the critical role of video content and improved analytics. Explore new tools designed to help brands create high-quality video content, alongside a detailed look at the updates that brands can benefit from. We also shine a light on Amazon's "Sellers in Your Community" initiative and hear the inspiring stories of Amazon entrepreneurs and their impact on communities. In the second part of this episode, let’s discover how A+ content has evolved, with insights from Lauren Coury, Se

In this special episode, a couple of key players from Amazon Corporate join us to discuss some brand new functions released for sellers, including one that gives us unprecedented ability to identify and target our repeat customers. What if harnessing the power of Amazon’s vast data pool could revolutionize your e-commerce strategy? In this episode recorded live from Amazon Accelerate, we introduce a couple of cutting-edge tools, Amazon Business Planner, Customer Loyalty Analytics, and Customer Journey Analytics, designed to transform Amazon brands’ approach to their operations marketing. Our special guests, James Casazza and Wei Li, prominent figures from Amazon Corporate, share how these new tools offer brands the ability to set goals, receive personalized action plans, and effectively manage their business data with self-service capabilities. This episode unpacks how brands can gain confidence and clarity amidst the overwhelming flow of information, aligning their strategies seamlessly with their business