Serious Sellers Podcast: Learn How To Sell On Amazon

In this third installment of our Seller Strategy Masterclass for Amazon keyword research, we pull back the curtain on advanced Amazon keyword research strategies, unveiling how discovering what keywords competitors are getting sales from - ones you don't even have in your listing - can revolutionize your Amazon FBA business. We shed light on the power of Helium 10's keyword research tool, Cerebro, and how it can swiftly identify highly searched keywords that your product is ranking for. We also discuss the clever use of the multi-ASIN search to see which keywords your competitors are capitalizing on that you aren't even indexed for.  Continuing the conversation, we explore the advantage of understanding your relative rank on relevant keywords, and how to use filters to spot keywords where your competitors outrank you. We share some keen insights on how to leverage sponsored ads to boost your rank, and even how to find keywords that your competitors aren't running sponsored ads for. We believe that this strate

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. TikTok Creating Its Own eCommerce Fulfillment Network https://www.pymnts.com/news/ecommerce/2023/tiktok-creating-its-own-ecommerce-fulfillment-network/ Amazon beefs up Prime loyalty program with One Medical discount https://www.cnbc.com/2023/11/08/amazon-beefs-up-prime-loyalty-program-with-one-medical-discount.html FTC: Amazon halted Seller Fulfilled Prime enrollment despite strong delivery performance https://www.supplychaindive.com/news/ftc-amazon-lawsuit-seller-fulfilled-prime-enrollment-shipping-delivery-performance/698780/ Walmart Black Friday deals 2023 start today https://www.yahoo.com/lifestyle/walmart-days-of-deals-2023-day-6-165846150.html Watch how Amazon delivers to customers in favelas across Brazil https://www.abou

Ever wondered how to turn strategic insights into a goldmine? This episode brings the secrets of Amazon analytics to your ears, highlighting the pivotal role of keywords in boosting your revenues and leaving your competitors behind. We've got a masterclass in the works that will open your eyes to the capabilities of organic and sponsored ranks, the art of tracking Amazon keyword ranks, and decoding the difference between ranks in Cerebro, keyword tracker, and a browser search. Fasten your seatbelts, as we explore deeper into the labyrinth of Amazon Brand Analytics and trends. We will guide you on how to use data inside Helium 10 from Amazon’s brand analytics data to unveil what's happening with specific keywords and how to turn this knowledge into strategic decisions. Plus, watch out for our segment on the "time machine method" in Helium 10, a secret weapon to fuel your Amazon business’ growth. Finally, we'll share some hard-hitting strategies for uncovering the top Amazon keywords for your market niche an

What if you could unlock the potential of keyword search volume to exponentially boost your sales on Amazon? Imagine using a comprehensive tool like Helium 10's Cerebro to not only identify the keywords a product ranks for but also understand the demand of a keyword, observe products gaining the most clicks and purchases, and even keep track of your competitors' PPC strategy. In this Seller Strategy Masterclass episode, we break down these complex strategies, which, if utilized wisely, could lead to extra sales amounting to thousands of dollars.  In the realm of Amazon selling, understanding search volume and history is paramount. We guide you on how to capitalize on these essential metrics using Cerebro's robust features. Ever wondered how to leverage the power of reverse engineering the success of your competitors? We've got you covered! We dive into how to identify hot keywords in your niche, understand your competitors' PPC strategies, and find common roots among relevant keywords, all by harnessing the p

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. Walmart Announces Black Friday Sale Details and Previews Early Deals https://www.cnet.com/deals/walmart-announces-black-friday-sale-details-and-previews-early-deals/ EU Store Transparency Report https://assets.aboutamazon.com/cd/28/4d02dd2e41ec8c6d1bc341e9d919/amazon-eu-store-transparency-report-jan-june-2023.pdf Bad Review Removal https://www.linkedin.com/posts/h10bradley_dont-remember-getting-this-notification-activity-7125484541426708481-WmJx/ Amazon's Counterfeit Crimes Unit's collaboration with brands and law enforcement result in global raids https://www.aboutamazon.com/news/policy-news-views/amazons-counterfeit-crimes-unit-successful-raids-worldwide Exclusive: How Walmart is using AI to supercharge its holiday plans https:

Unlock the secret to a successful Amazon launch strategy in our latest episode, where we discuss the fundamental aspects of the Maldives Honeymoon launch and Bali Blast pre-launch strategies, including keyword research, test listings, PPC campaign setup, and much more. We promise to equip you with an arsenal of tips, tricks, and strategies to help your product launch be successful. We'll kick off with the importance of sending relevant signals to Amazon, particularly when exploring a new niche - a component many entrepreneurs often overlook. Shifting gears, we'll discuss how the Amazon Recommended Rank can be your secret weapon in product visibility. We'll walk you through optimizing your test listings, and share real examples of how to enhance your titles and send targeted traffic to specific keywords. We're also sharing how this strategy works in the Amazon Germany marketplace and all other Amazon marketplaces in the world, providing you with a comprehensive understanding of different markets and how the s

Join us for a fascinating discussion as we unpack Amazon unBoxed 2023, exploring the most exciting releases such as generative AI and more that can level up your advertising game. Our co-host from Pacvue, Anne Harrell provides us with a unique perspective on the advertising industry. Let’s start with our chat with Jeff Cohen, Principal Evangelist, Advertising API at Amazon, as he shares his transition journey and the biggest differences he's noticed. Listen in as we dive into the role of ad tech in digital transformation and its implications for brands. We examine Amazon Ads' new offerings like generative AI and sponsored TV, which promise to revolutionize brand imagery and audience engagement. Get the inside scoop on Amazon PPC and new-to-brand metrics that could redefine your brand's success measurement. We also explore Amazon Publisher Cloud, a game-changing technology for publishers that promises unique and differentiated opportunities for advertisers. Get to know Miranda Chen, the director of growth and

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. Amazon rolls out AI-powered image generation to help advertisers deliver a better ad experience for customers https://www.aboutamazon.com/news/innovation-at-amazon/amazon-ads-ai-powered-image-generator Walmart beefs up its third-party marketplace as it challenges bigger online rival Amazon https://www.cnbc.com/2023/10/18/walmart-beefs-up-online-marketplace-in-amazon-challenge.html Amazon introduces Consult-a-Friend, a new mobile experience that lets you ask your friends for advice while you shop https://www.aboutamazon.com/news/retail/amazon-introduces-consult-a-friend-mobile-shopping-experience Amazon will now let you access Crunchyroll’s anime library right from Prime Video https://www.theverge.com/2023/10/24/23929990/amazon-pr

Get set to sail through the bustling holiday season sales with ease and finesse as we bring you this month’s TACoS Tuesday PPC expert, Mina Elias, Founder of Trivium Group. Ready to divulge his invaluable strategies tailored for Black Friday, Cyber Monday, and the entire holiday season, Mina introduces us to the art of optimizing ads. Listen closely as Mina recounts his own experiences and shares the lessons learned from past mistakes to ensure you make the most of your holiday sales. Whether your product is a Black Friday hit or not, we've got the perfect strategies to maximize your sales and click-through rates. Discover the clever technique of adjusting your bids to your benefit and the smart way to maintain your spending within limits. We reveal some hidden gems on best utilizing the holiday season with budget recommendations and crafting holiday-specific ad campaigns.  Finally, we get into the world of Amazon DSP, providing insights on increasing conversion rates. Uncover the secrets of the optimal spend

In episode 502 of the Serious Sellers Podcast, Bradley and Swapneel discuss: 00:00 - Selling on Amazon And Scaling Rapidly 14:18 - Product Launch Strategies and International Market Approaches 12:47 - Scaling a Multimillion-Dollar Business Solo 17:52 - Product Research and Potential Products 20:39 - Issues With Suppliers and Product Lifespan 23:42 - Product Launch and Maintenance Strategies 34:40 - What's Next For Swapneel? 38:52 - Swapneel's 60-Second Tip ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today we've got a very unique seller. He sold over $10 million over the last couple of years, has 60 products in over 10 marketplaces and launches a new product every month. Guess how many employees he has? Zero. How cool is

We’re back with another episode of the Weekly Buzz with Helium 10’s Sr. Brand Evangelist and Walmart Expert, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from, and provide a training tip for the week. Amazon announces the launch of Amazon.co.za in South Africa in 2024 https://www.aboutamazon.com/news/retail/amazon-south-africa-store-launch Amazon makes it easier for brands to join Amazon Transparency through new interoperability features https://www.aboutamazon.com/news/policy-news-views/amazon-makes-it-easier-for-brands-to-join-amazon-transparency-through-new-interoperability-features The internet is littered with fake reviews. Amazon, Glassdoor and others are trying to fight back https://apnews.com/article/fake-reviews-amazon-glassdoor-expedia-trustpilot-43a478ac0b27d6bb773a3bbdba1858b1 Amazon’s Prime Big Deal Days Was the Company’s Largest Two-Day October Holiday Kick-off Event Ever https://press.aboutamazo

Listen in as we tackle all your burning questions about selling on the Walmart marketplace, from gaining access to coupons and utilizing brand stores to handling comp errors and deactivations. Discover why it's critical to get your inventory to Walmart as soon as possible before the end of October and learn the ropes on what metrics you need to focus on when aiming for the Pro Seller badge. We also tackle your questions straight from our Winning with Walmart Facebook group, so tune in for those insights. Interested in the Walmart Influencer Program? We've got you covered! This episode also explores the ins and outs of the Walmart Influencer Program and provides key updates on when brand stores and video ads will be available to sellers. Listen in as we discuss the approval process for pesticide products on Walmart, the steps to register your trademarks on the platform to get the Walmart brand registry, and whether there is a request a review button in Walmart. Did you know that Helium 10 has tools for the

Ever wondered how to make the most of the 'Honeymoon' period when you first start selling on Amazon? Or how to get people to organically search, find, and buy a product without breaking Amazon's terms of service? Tune in to the latest episode of Serious Sellers Podcast, as our host, Bradley Sutton, unveils the intricacies and updates to the Maldives Honeymoon Launch Strategy, along with his prelaunch plan, the Bali Blast Strategy.  He shares effective ways to use PPC to catapult your product to the top of the search, and how to utilize Helium 10’s Keyword Tracker tool and boost to gauge your bid's success. We'll discuss strategies for attracting customers to a product with no reviews, and you'll discover how to use tools like Helium 10 Audience and the CPR number to monitor and increase your orders. The episode also sheds light on SEO and its relationship with Amazon listings. You'll find out why a simple listing score formula isn't sufficient to rank on Amazon, and why optimizing your listing for Amazon cust

We’re back with another episode of the Weekly Buzz with Helium 10’s Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from, and provide a training tip for the week. Prime Big Deal Days: Everything you need to know about Amazon's 48-hour shopping event https://www.aboutamazon.com/news/retail/amazon-prime-big-deal-days-faq Amazon has reportedly tested a “Buy Again” feature to entice shoppers into repeat purchases. The company has placed the new feature in a tab on the “most prized real estate” on its app home page. https://www.pymnts.com/news/ecommerce/2023/amazon-wants-to-get-cautious-consumers-to-buy-again/ American consumers are taking their foot off the spending pedal as bargain prices become rarer, former Walmart U.S. CEO says https://finance.yahoo.com/news/american-consumers-taking-foot-off-102620170.html In the second part of our episode, we turn our attention to the world of competitor monit

Want to crack the code of Amazon's algorithm? Join us in this riveting episode as we sit down with Kevin Dolan, Principal Engineer of the AI Labs program at Pacvue x Helium 10, a mastermind who has scrutinized over 100 Amazon Science papers and run millions of tests to decode the intricate workings of Amazon's search framework. From semantics to lexical search and all the fine details in between, be prepared to gain invaluable knowledge and insights that will transform how you see Amazon's ecosystem. Pressing on, we dive deep into the expansive landscape of AI with Kevin. We break down the complexities of Amazon Science's information retrieval papers, shedding light on the motivations, implications, and limitations. With a heavy focus on both the relevancy ranking system and the behavioral indicators, such as previous purchases and time spent on a page, we reveal the intricacies of how this system functions and the challenges faced by new products. You'll gain a comprehensive understanding of the balance betw

A warm welcome back to the Serious Sellers Podcast for our returning guest, the queen of TikTok and Amazon Live, Gracey Ryback of Deal Cheats. With her world-famous influence reaching almost 2 million followers across all platforms, Gracie has been making waves in the world of influencer marketing in social media. Over the past year, she's been a force on Amazon Live and Amazon affiliates, producing more content, and gearing up for Q4. While considering venturing into TikTok Shop – following the footsteps of other creators like Alex Earl, the "it girl" of TikTok, who's been able to leverage their massive following effectively. The heart of our conversation explores the power influencers have in promoting products on platforms like TikTok - a goldmine for brand visibility. Gracey gives us a peek behind the curtain of her success promoting products on Amazon and shares insights on the higher commission rates offered on TikTok Shop. We also dive into the potential of using TikTok shop to build your Amazon FBA br

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from, and provide a training tip for the week. Amazon planning major AI revamp that will change the search experience https://searchengineland.com/amazon-revamp-change-search-experience-432913 Walmart experiments with generative AI tools that can help you plan a party or decorate https://techcrunch.com/2023/10/04/walmart-experiments-with-new-generative-ai-tools-that-can-help-you-plan-a-party-or-decorate-a-space/ TikTok halts e-commerce service in Indonesia following ban https://www.cnbc.com/2023/10/04/tiktok-halts-e-commerce-service-in-indonesia-following-ban.html Report: Amazon made $1B with secret algorithm for spiking prices Internet-wide https://arstechnica.com/tech-policy/2023/10/report-amazon-made-1b-with-secret-algorithm-for-spiking-prices-internet-wide/ Serious Sell

Get ready to learn more about Amazon's Vine program with our special guest Ami Pandya, Sr Manager of Product Development at Amazon and a leader from the heart of the program itself. We caught up with her at Amazon Accelerate to bring you an inside look at this game-changer for brands on the Amazon marketplace. From the importance of reviews and the program’s unique approach to maintaining authentic and balanced reviews to the timeline to generate a first review after enrolling an ASIN, Ami offers a comprehensive understanding of the Vine program plus new big updates that can impact your Amazon businesses. But it doesn't stop there! Ami lets us into the global reach of the Vine program, touching base in the US, Canada, Europe, and Japan. She also shares invaluable strategies for brands to maximize the benefits of the Amazon Vine program, demonstrating how to pick the perfect sample size for your units, timing your enrollment just right, and ensuring your product appeals to a mass audience. This candid convers

Are your competitors outranking you on Amazon? Discover how Helium 10's brand-new keyword automation feature is your secret weapon to gaining an edge in the Amazon marketplace. Our host, Bradley Sutton, will be your trustworthy guide to navigate you through the intricacies of this game-changing tool that can monitor your competitors' keyword rankings and advertising, saving you tons of time and exposing potential opportunities for your Amazon brand!  As we explore the ins and outs of the new feature, together, we'll dive into the comparisons with Cerebro and discuss the customization options that put you in control. Not only that, but I'll also be answering your burning questions, from setting up competitors and product tables on your Helium 10 Insights Dashboard to finding organic report keywords that have led to sales. And because we value your input, we’ll share how you can submit suggestions to Helium 10 to enhance your experience. Here's to bigger, better selling on Amazon! In episode 496 of the Se

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from, and provide a training tip for the week. Five takeaways from America’s landmark lawsuit against Amazon https://edition.cnn.com/2023/09/28/tech/amazon-ftc-lawsuit-takeaways/index.html The FTC’s lawsuit against Amazon would lead to higher prices and slower deliveries for consumers—and hurt businesses https://www.aboutamazon.com/news/company-news/amazon-ftc-antitrust-lawsuit-full-response Walmart Marketplace Increases Third-Party Seller Activity https://www.forbes.com/sites/walterloeb/2023/09/27/walmart-marketplace-increases-third-party-seller-activity/ Indonesia bans e-commerce transactions on social media in major blow to TikTok https://edition.cnn.com/2023/09/27/tech/indonesia-tiktok-ecommerce-ban-hnk-intl/index.html Amazon to invest up to $4 billion in AI startup A