Martech Podcast // Marketing + Technology = Business Growth

This week we're going to talk about the growing complexity of managing a multichannel e-commerce brand. With us today is Ben Hebert, co-founder of Natural Stacks, a nutritional products brand delivering optimal performance with open source formulas. The Natural Stacks brand is available in various e-commerce channels like Amazon and eBay, and in addition to their own Shopify store, they also sell certain products on Facebook. In this episode, Ben is going to talk us through how he plans and prioritizes his Omni-Channel approach to e-commerce.  Transcript: https://benjshap.com/martech-podcast/perfecting-an-omni-channel-ecommerce-strategy Interview Guest Website: https://www.naturalstacks.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to work through a case study with Justin Christianson, co-founder of Conversion Fanatics, a conversion rate optimization agency that works with the likes of Hertz, PayPal and Burt's Bees. In our last conversation, Justin walked us through his methodology for conversion rate optimization, how he works with some of his clients, and a little bit about the toolkit that he applies. Today we're going to ask Justin to work through a real world example of how to apply his conversion rate methodology to a startup that I started years ago called strumschool.com. Transcript: https://benjshap.com/martech-podcast/effective-conversion-rate-optimization-planning Interview Guest Website: http://conversionfanatics.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're finishing our conversation with Carey Green of Podcast Fast Track on the topic of outsourcing your podcast production. If you're new to podcasting or if you're an experienced podcaster, it's a great topic to think about how much you want to take on when producing your podcast and how much you want to hand to somebody else. Transcript: https://benjshap.com/martech-podcast/how-to-podcast-week-the-industry Interview Guest Website: https://podcastfasttrack.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today's episode is the fourth installment of our conversation with Carey Green of Podcast Fast Track. In the previous episodes, Carey walked us through how he got involved in podcasting and gave us an overview of the podcast industry, how to start a podcast, and what it takes to achieve scale. Today, Carey is going to talk us through his thoughts on podcast monetization.  Transcript: https://benjshap.com/martech-podcast/how-to-podcast-week-the-industry Interview Guest Website: https://podcastfasttrack.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In today's episode, we're going to continue our conversation about podcasting with Podcast Fast Track founder, Carey Green. In the last two episodes, we've talked about the growth of the podcast industry and what it takes to start building a podcast, and today Carey walks us through growth strategies and the timelines for producing a podcast. Transcript: https://benjshap.com/martech-podcast/how-to-podcast-week-the-industry Interview Guest Website: https://podcastfasttrack.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today, we continue our conversation with Carey Green from Podcast Fast Track. In our last episode, Carey talked to us a little bit about his experience in podcasting and how the podcasting medium is growing. In today's episode, we're going to focus our conversation on what it takes to start producing a podcast. Transcript: https://benjshap.com/martech-podcast/how-to-podcast-week-the-industry Interview Guest Website: https://podcastfasttrack.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're going to talk about a marketing medium that is obviously near and dear to my heart: podcasting. Our guest Carey Green is joining us all week to discuss starting and growing podcasts, and he'll enlighten us with an overview of the current podcasting landscape. Carey is the founder of Podcast Fast Track, a podcast production agency that helps podcasters have all levels automate their podcasting efforts. Today he's giving us the first of five keys of building a successful podcast.  Transcript: https://benjshap.com/martech-podcast/how-to-podcast-week-the-industry Interview Guest Website: https://podcastfasttrack.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In today's episode it's just you and me, marketers, and I'm sharing an update on how the show has evolved over the past several months. As we come to the end of our first quarter of production, we're going to talk about how this show is tracking to the goals that we've set. We'll also talk about some of the data we've gathered through marketing this show, and how we combine that with learnings from our guests to continue expanding our audience.   Transcript: https://benjshap.com/martech-podcast/going-from-0-to-5000-downloads-in-3-months-june-update   See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today, we’re going to continue the replay of our conversation with Jordan Koene, who is both one of this podcast's sponsors and a world-renowned expert in driving SEO & organic growth. In this episode, Jordan is going to talk us through the tradeoffs of investing in paid and earned media, how to use content as a marketing vehicle, and an overview of the tools SEO’s use to drive business results. Transcript: https://benjshap.com/martech-podcast/using-content-seo-to-drive-organic-traffic-jordan-koene-searchmetrics Interview Guest Website: https://www.searchmetrics.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In today’s episode, we’re going to replay one of this podcast’s first episodes, where I was fortunate enough to sit down with Jordan Koene, who is both one of this podcasts’ sponsors and a world-renowned expert in driving SEO & organic growth. Jordan is the General Manager of the US Market at Searchmetrics, and in this episode he is going to walk us through his background, his role at Searchmetrics, and his keys to creating an effective organic growth strategy. Transcript: https://benjshap.com/martech-podcast/using-content-seo-to-drive-organic-traffic-jordan-koene-searchmetrics Interview Guest Website: https://www.searchmetrics.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we continue our conversation with Adam Weiler, founder of Sunken Stone, a premium channel partner that help companies optimize their marketing efforts on Amazon. In our last episode, Adam walked us through how he became an Amazon expert, how the platform has changed over time, and the types of companies that are finding success on Amazon. In this episode, Adam is going to discuss best practices and strategies he uses to help his clients maximize their ROI in the Amazon Marketplace. Transcript: https://benjshap.com/martech-podcast/how-amazon-took-over-the-ecommerce-world Interview Guest Website: https://sunkenstone.com/wp/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we’re going to focus our attention on a company that some people think is taking over the world -- Amazon. With us today is Adam Weiler, founder of Sunken Stone, a performance-based Amazon Management Agency with over 10 years of experience. In this episode, Adam is going to talk about how he became an Amazon Marketplace expert, how the platform has changed over time, and the types of companies that are finding success. Transcript: https://benjshap.com/martech-podcast/how-amazon-took-over-the-ecommerce-world Interview Guest Website: https://sunkenstone.com/wp/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to hear the second part of our interview with Kate Talbot, who is an expert in marketing to Millennials. Kate is an entrepreneur, a marketing consultant, and the author of "Oh Snap! You Can Use SnapChat for Business", which is a best-selling book on Amazon. Her work has been featured on CNBC, Tech Crunch, and Huffington Post, and she's worked with big brands like Virgin America and Apple and also consults for smaller startups.  Transcript: https://benjshap.com/martech-podcast/marketing-to-millennials-snapchat-instagram-beyond Kate's book: Oh Snap! You Can Use Snapchat For Business See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we’re going to hear from an expert in marketing to Millennials, Kate Talbot. Kate is an entrepreneur, marketing consultant, and the author of “Oh Snap, You Can Use Snapchat for Business”, a best seller on Amazon. Her work has been featured on CNBC, TechCunch, and Huffington Post. In this episode, Kate is going to give us an overview of how she became an expert in Millenial marketing and talk about some of the key takeaways from her book. Transcript: https://benjshap.com/martech-podcast/marketing-to-millennials-snapchat-instagram-beyond Kate's book: Oh Snap! You Can Use Snapchat For Business See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we’re going to finish our conversation with Mike Gunderson, President of the creatively named direct mail service Gunderson Direct. In our last episode, Mike gave us an overview of the direct mail industry and how he ended up running a direct mail service business. In this episode, Mike is going to walk us through some best practices in the direct mail industry and explains how his company evaluates their campaigns. Transcript: https://benjshap.com/martech-podcast/using-direct-mail-to-reach-consumers-at-home-work-mike-gunderson Interview Guest Website: https://gundersondirect.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we’re going to hear from an expert in a marketing channel that most people don’t associate with technology. Mike Gunderson is the President of the creatively named direct mail service Gunderson Direct. Mike & his company have provided direct mail services to startups, SMB’s, and enterprise-scale technology companies like SoFi, Postmates, and Square. In this episode, he's going to give us an overview of the direct mail industry and walk us through the career experience that led him to start his own company. Transcript: https://benjshap.com/martech-podcast/using-direct-mail-to-reach-consumers-at-home-work-mike-gunderson Interview Guest Website: https://gundersondirect.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today your host, Benjamin Shapiro, is giving us an update on how the MarTech podcast has been grown in its first two months and how the show beat its goal of 1,000 downloads per month by 50%. He'll walk through the marketing channels and data used to understand why and how the MarTech podcast has grown. Need Marketing Help: https://benjshap.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we’re going to finish our discussion with Graham Hunter, the founder of Groundworks Growth. In the second part of our conversation, Graham is going to talk us through how he allocates his marketing budget between strategic, operational, and experimental channels, his process for creating marketing experiments and how he helps companies find the right marketing talent. Transcript: https://benjshap.com/martech-podcast/the-differences-between-growth-traditional-marketing-graham-hunter-groundwork-growth Interview Guest Website: www.groundworkgrowth.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we’re going to talk about the differences between traditional marketing and growth marketing with Graham Hunter, who is the founder of Groundwork Growth. Groundwork Growth is a Growth Consulting and Recruiting firm that focused on helping early-stage startups validate marketing channels and recruit the talent to drive scale. In this episode, Graham is going to tell us how he thinks about the difference between Growth and Marketing and the strategies he applies to drive results while keeping an eye on the big picture. Transcript: https://benjshap.com/martech-podcast/the-differences-between-growth-traditional-marketing-graham-hunter-groundwork-growth Interview Guest Website: www.groundworkgrowth.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we’re going to finish our discussion about reaching B2B customers with Doug Bell, VP of Marketing at this podcasts’ sponsor, Searchmetrics. In part 2, Doug is going to talk us through his approach to reaching B2B prospects, the relationship between marketing and sales, and the difference between marketing a B2B and B2C business. Transcript: https://benjshap.com/martech-podcast/effective-b2b-marketing-channels-segments-strategies-doug-bell-searchmetrics Interview Guest Website: www.searchmetrics.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.