2 Small Biz Guys

The Guys banter about some familiar territory as coaches and mentors, bringing out the best in people. Join them for an exploration of Aubrey Daniels book, Bringing out the Best in People. The book is about the science of human behavior. Advisorology includes the understanding of human behavior, too, because no matter the product or service – people are the greatest resource for any kind of deliverable.

Many are, so you are not alone. You’ve got to listen to this show.Social media is now a navigation tool as much as a methodology for connecting and creating relationships with customers through various platforms. Zen started with bulletin boards back in the 1990s before the Web took off. His first website, built in 2000, grew to over 25,000 visits a month.

2 Small Biz Guys put it on grand pause; albeit Grandpas, that is. We’re feeling older, now. Things were much different when we were young and with the advent of click and mortar businesses. Things have really changed. As if the turn of the century flipped everything upside down online businesses have escalated to 12-24 million, only 650,000 generate annual sales of more than $1,000.

The Guys launch into the world of wealth management with this week’s guest, Brion Crum. Mr. Crum is the Director of Investor Relations for Caliber – The Wealth Management Company. There are many ways for the small business owner to invest in today’s financial marketplace. Stocks, Bonds and Money Market Certificates are instruments that leave little control to the investor, relying on market fluctuations to determine the growth and/or decline of value at any given time. Caliber operates on a more localized platform, investing in real estate opportunities instead.

2 Small Biz Guys explore Geoffrey Moore’s Escape Velocity and the hidden force that is working against your best efforts. Status Quo: What is the matter? Cisco’s CEO, John Chambers states, ” Market transitions wait for no one.” Your job is to destroy your product or service by creating a better replacement.

2 Small Biz Guys dive into the Strengths Movement to explore the powerful possibilities. More often than not, the old managerial methods included exploiting weaknesses. Now just before the new millennium broke, the Strengths Movement was introduced. As the name may indicate, the idea was to focus on strengths and exploit them. It would seem that sense was being made a little more common.

2 Small Biz Guys dive into the 80-20 rule which states that 20% of our efforts lead to 80% of our results. For instance, it’s likely that you spend less than two hours daily on what you do better than anyone else. The rest is probably tied up in tasks that help your clients, your colleagues and your company. We explore the nature of setting priorities and the 9 steps that engage the process.

2 Small Biz Guys small business talk radio delves into the realm of creating focus and direction for business development and success. Vision and Mission statements to explore what they are, how they help business growth and empower direction for the workforce. Our first segment outlines the development of and differences in the Vision and Mission statements and the communication of those details throughout the organization.

The Guys dive into the depths of what Professional Employer Organizations do for the small business owner, with Jeff Bartelt – president of Midwest HR. Jeff spent a number of years with ADP before launching a PEO that he felt would serve clients more completely.

2 Small Biz Guys talk with David Grossman, President/CEO of Renue Systems, venue revitalization specialists. Mr. Grossman took his early education, from Harvard nonetheless, and his early experiences with business development and venture investing to assist Renue Systems in becoming a top-tier hospitality industry service provider.

This is the next step in achieving our goals, based on some things lining up. We like data and with the transparency of the web and great analytics, we can deliver messages with greater accuracy. Early adopters often get the worm, or no, that’s early birds. Well, we are a little aged compared to the millennial push.

Peter Bergman's book and approach, 18 Minutes - Find Your Focus, Master Distractions and Get the Right Things Done, used by hundreds of thousands of people – allows us to safely navigate through the constant chatter of emails, text messages, phone calls, and endless meetings that prevent us from focusing our time on those things that are truly important to us. The Guys explore the navigation of relationships on the ocean of emotion.

What's an industry rockstar, you might ask? The Guys share one with you on this show. Over a decade ago Kane Minkus was broke and homeless, $40K in debt, and sleeping on a friend’s couch. Since then, he’s built five multi-million dollar and multi-international businesses and helped over three million Entrepreneurs and professionals all over the world to open the floodgates of sustainable wealth. Kane is the Co-Founder of the #1 Global Business Training Company, Industry Rockstar. This is must listen.

"Happy people get more done with less supervision," says Zen. Improving morale and energizing employees is more than a job for some; it's a calling. Some people have had the experience of a work environment that is exciting, fun and highly productive. In today's revolutionary business environment people have more choices in work environments. They move quickly if they aren't satisfied. How do you, as a business owner, keep the good ones around? Listen in to find out.

Description: Peter Senge changed the face of how corporations look at organizational management. His book, The Fifth Discipline - The Art & Practice of the Learning Organization, was revolutionary in management circles, demonstrating that there are more satisfying and productive methods for managing organizations. Ray and Zen explore the concepts and material of his book in this show.

The Guys explore the nuances of the small giants Bo Burlingham discusses in his book, Small Giants. Small companies can do amazingly well if they navigate the waters well, avoiding the pitfalls and capitalizing on their key assets. How do that do that and what are their key assets? Listen in to Ray and Zen and find out. They talk about how small companies are still small giants and what that means for small business owners.

Everyone thinks their plight is unique, "Why is it so hard to market my business?" "But what if I told you, no matter what your business claims to do or provide, you're actually in the marketing business. That's right--every business is actually a marketing business." Ray and Zen explore the steps of Duct Tape Marketing; getting people to know, like, trust and contact you.

This book focuses on the lessons the author has learned, the five Ps of successful entrepreneurship that he has discovered through his own experiences: Personality, Product, Persistence, People and Philanthropy. The Guys dance and dangle over the ‘P’recipice and talk about how to fly. Key ideas that are explored, foremost is thank you. Listen in to the brilliant banter and pertinent points.

The author states “Anytime I interact with people and I see evidence of these signals, I know I’m connecting. I’ve learned what it takes to connect with others, and I’ve learned to gauge when I’m succeeding.” Everyone communicates. But few connect. Listen in to the conversation that reveals the secrets John Maxwell has discovered and learn how to connect. The bottom line is connecting is everything when it comes to communication. Make sure you visit our blog for the Crib Notes, too.

The Guys review Grove's book, one of many, entitled High Output Management. Grove was one of the founders and the CEO of Intel Corporation, helping transform the company into the world's largest manufacturer of semiconductors. As a result of his work at Intel, along with his books and professional articles, Grove had a considerable influence on the management of modern electronics manufacturing industries worldwide. The central thought of this book is that the output of a manager is the output of his organization. Are you adding real value or merely passing information along? How do you add more value? One great answer: By continually looking for ways to make things truly better in your department or company.