2 Guys And Some Data
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- Duración: 8:38:44
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Sinopsis
Podcast by Allen Abbott
Episodios
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The Marketing Your Customers Really Want and the Data that Proves It
13/11/2017 Duración: 17minDo customer really want to be marketed to? 2 Guys talk about what consumers and customer really want and the data you need to deliver on customer expectations.
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Using Intent Data to Optimize CRM Files for Peak Season Mailings
23/10/2017 Duración: 23min2 Guys discuss the challenges marketers face with peak season marketing and how intent data can help optimize revenue in the on- and off-season.
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Storytelling and Data - The Secret Ingredients for Direct Marketing Success
19/09/2017 Duración: 18minLarry and Allen talk about why storytelling is a vital element that may be the difference between success and failure in your direct marketing strategy.
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Millennials and Direct Mail Marketing: A Love Story
05/09/2017 Duración: 13minIn the eleventh episode of 2 Guys and Some Data, Allen and Larry discuss the surprising relationship between Millennials and direct mail.
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What Data Marketers Should Be Using and How They Should Use It
07/08/2017 Duración: 22minAllen and Larry discuss how to classify, and use, consumer data in an era of data overload.
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The New Marketing Mix: Beyond the Four Ps
21/06/2017 Duración: 18minAllen and Larry take on the foundation of marketing principles, the 4 Ps, in the ninth episode of 2 Guys and Some Data. How have consumers and technology reshaped the 4Ps and are marketers keeping up?
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Retargeting 2.0: It's Not Just Digital
01/05/2017 Duración: 11minAllen and Larry discuss the evolution of retargeting and how it's not only a digital tactic for marketers today — it's being used in direct mail, TV, and more.
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The Future of Direct to Consumer Marketing
03/04/2017 Duración: 17minIn our seventh podcast, Allen and Larry discuss where direct to consumer marketing was 5 years ago, where it is today, where they think it will be in 2022 — and what you should do now to prepare.
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Individualization in Action
21/02/2017 Duración: 12minGet insights from industry experts on how to incorporate individualized marketing tactics into your digital and direct marketing strategies.
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Going Beyond Personalization with Individualized Marketing
06/02/2017 Duración: 06minIn this fifth podcast, get insights from industry experts, Allen and Larry, on why next-gen marketers must individualize marketing pieces and why consumers deserve and expect an individual experience.
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Fulfilling Your Unspoken Data Contract with Consumers
23/01/2017 Duración: 06minIn this fourth podcast, Allen and Larry discuss the implicit "data contract" between consumers and marketers, and how marketers must deliver on their end if they want to continue using consumer data.
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The Great Ad Blocking Wars of 2016
22/11/2016 Duración: 08minIn the 3rd episode of the "2 Guys and Some Data" series, Allen and Larry dive into the state of adblocking today and what it means for businesses and web users.
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Website Visitor Browsing Data: To Share or Not to Share?
06/10/2016 Duración: 11minIn the second installment of the "2 Guys and Some Data" podcast, Larry Kavanagh and Allen Abbott discuss your website visitor browsing data. Should you share it with transactional co-ops and browsing companies or not?
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Debunking the "Print Is Too Expensive" Myth
30/08/2016 Duración: 10minIn marketing, cost matters. This "2 Guys and Some Data" podcast dives into whether print really is more expensive than digital when it comes to ROI and response rates.