Customer Centric Marketing For Business With Dan Macinnis

Do you know if you have a good website? If you make a change on your website, how do you know you've made things better? In this show we take a real live case study of a website for a small business. Bec Hass runs a cosmetic acupuncture business in Perth. Her current site url is http://www.cosmeticacupunctureperth.com.au/ and her new business name is Chi Radiance. Cameron Madill from Pixelspoke has done a previous podcast that is well worth a listen as he shares his expertise around online marketing strategy. Cam helps Bec consider the following: Website domain name and the asset of key words and age 301 redirect - redirecting domains. Don't make the customer think! Listen as Cam reveals other best practices and tips about how to improve Bec's website which you take and  apply to your own website. Link: www.usertesting.com

Linda is a down-to-earth business consultant that really understands small businesses.  Linda is also author of two books: Kickstart Marketing - The no nonsense system for boosting your business Your Business, Your Future - How to predict and harness growth As well as her books she is a presenter and a small business expert on Kochie's Business Builders. Clearly Linda knows her stuff. She shares her valuable marketing and business tips on this weeks show! Visit her website for some great downloadable tools and tips. at www.lindahailey.com.au

Ali Price is a great inspiration. She has looked at the needs of mums who want to look after kids and work. When you start a business, the whole process is very daunting, and when you are isolated at home with no real network, the process can be even harder. Motivatingmum.com which was started by Ali in the UK and now in Australia provides that network, resources and soundingboard that is so valuable to mums in business. To find out more about Motivating Mum Website: www.motivatingmum.com E-mail: alli (at) motivatingmum (dot) com Twitter: @motivatingmum Facebook: Facebook Business Page Linkedin: http://www.linkedin.com/in/motivatingmum 

James Shramko is a skilled internet marketer, a really creative strategic thinker and entrepreneur. What impresses me about James, is he is continually learning and solving customer problems and using this knowledge to creative great internet products. Couple this with his authentic and thought leading persona, and this makes a a must listen interview for your small business. In this interview he shares with us his journey and transition into internet marketing, his product creation strategy. Links to James Internet Marketing Speed Traffic Grab Superfastwebsites James recommends: Dr. Eliyahu M. Goldratt The Goal Peter Drucker The Effective Executive  Jay Abraham - Getting everything you can out of all you've got   Please rate my show in itunes. View in itunes and then scroll to the buttom customer views. Really appreciate it!  30 sec Video on how to rate in itunes.   Join Up To Get Dan's Podcast Direct To Your Email Box! * indicates required Email Address * Name&nb

Tracey Voyce is a director of Bloomtools. Bloomtools is a toolbox approach to small business marketing that combines a Website Design and Development, Search Engine Optimisation, Customer Relationship Management and Database functionality. I interviewed Tracey and she shares how Bloomtools helps small businesses with their online presence. For more information visit: www.bloomtools.com Who's up next on my podcast: Our next guest is Ali Price the creator Motivating Mums in the UK and now in Australia and how she built this successful online mumpreneur community. Please rate my show in itunes. View in itunes and then scroll to the buttom customer views. Really appreciate it!  30 sec Video on how to rate in itunes.   Join up to get Dan's Podcast direct to your email box! * indicates required Email Address * Name * Close // 40) return; mce_preload_checks++; try { var jqueryLoaded=jQuery; } catch(err) { setTimeout('mce_preload_check();

Susan Gunelius is a well know author with 8 marketing books to her name. She has a great track record and 20 years of Marketing experience. The CEO of keysplash Creative, Susan shares with us some great marketing tips around social media marketing, branding and online marketing for the small business owner.   Her latest books include: 30 Minute Social Media Marketing and Content Marketing for Dummies Her website Keysplash Creative Who's up next on my podcast: Our next guest is Ali Price the creator Motivating Mums in the UK and now in Australia and how she built this successful online mumpreneur community and then  Tracey Voyce the Director from Bloomtools. Tracey will explain the benefits of having a web tools that not only create a great website but can manage your online marketing. Please rate my show in itunes. View in itunes and then scroll to the buttom customer views. Really appreciate it!  30 sec Video on how to rate in itunes. Join up to get Dan's Podcast direct to

Amanda Falconer is my guest this week and shares the insight she has on working with small businesses on their marketing.  To get some more of Amanda: That awesome 10 minute video: http://sydneysmallbusinesscentre.com/small-business-marketing-demystified Website: www.sydneybusinesscentre.com Blog:http://www.thesilverbulletforsmallbusiness.com/ Next Marketing Intensive Workshop: http://sydneysmallbusinesscentre.com/small-business-marketing-workshop   Who's up next on my podcast: Our next guest is Leona Watson from the Cheeky Food Group and will explain how she has built her small successful business. Please rate my show in itunes. View in itunes and then scroll to the buttom customer views. Really appreciate it!  30 sec Video on how to rate in itunes. Join up to get Dan's Podcast direct to your email box! * indicates required Email Address * Name * Close // 40) return; mce_preload_checks++; try { var jqueryLoaded=jQuery; } catch(err) {

The Marketing Therapist Lorrie Thomas joins me in this show. Lorrie uses her diagnostic techniques to help businesses make better decisions. She takes us through how she interviews her clients to find out Who you are? What you do? Who do you serve? Why are we building website? Visit my blog for the article I wrote about key take aways from the interview.www.daniellemacinnis.com Who's up next on my podcast: Our next guest is Amanda Falconer from Sydney Small Business Centre. She has a great process, workshops and video that helps the small business owner understand marketing - worth watching Please rate my show in itunes. View in itunes and then scroll to the buttom customer views. Really appreciate it!30 sec Video on how to rate in itunes.

My guest this week is Lee Hopkins, Australia's social media expert. Lee,(in his charismatic engaging manner) shares with us great insights around social media, what tools to choose and how a small business can start to leverage these tools to have a conversation with their customers. To get some more of Lee visit: Lee's Blog Lee's Web   Who's up next on my podcast: Our next guest is Lorrie Thomas - Web Marketing Therapy Lorrie is a Marketing Therapist and know that we will all benefit from her extensive online marketing knowledge. Amanda Falconer from Sydney Small Business Centre. She has a great process, workshops and video that helps the small business owner understand marketing - worth watching Please rate my show in itunes. View in itunes and then scroll to the buttom customer views. Really appreciate it! 30 sec Video on how to rate in itunes. Are you in the Beauty Business and need marketing assistance? Visit me at Beautybizmarketing.c

This interview with Eric Tsai will give small business owners some great insights around identifying your ideal customers, how to use the internet in a strategic way and leverage all the online tools. A key take away for me was to understand the buyer psychology and reverse engineer the customer buying process. To find Eric, visit his website at www.designdamage.com. Love some of Eric's popular articles and his interview with Guy Kawasaki interview are must views! Thanks Eric for a great interview and some really valuable insights. Dan   Who's up next on my podcast. Our next guest is Lee Hopkins - the Social Media Expert in Australia Lorrie Thomas - Web Marketing Therapy Lorrie is a Marketing Therapist and know that we will all benefit from her extensive online marketing knowledge. Amanda Falconer from Sydney Small Business Centre. She has a great process, workshops and video that helps the small business owner understand marketing - worth watching Please rate my show in itunes. View in&nb

This show looks at the E-Myth Revisited Book as a soundboard for looking at my business and the tweaking the business model. For small businesses it is about asking yourself, "is what I working on the most important work I should be doing?"   Here is my article on the E-Myth from my blog. Up coming guests Eric Tsai - Design Damage - We are going to talk with Eric about cracking the code of internet marketing Lorrie Thomas - Web Marketing Therapy Lorrie is a Marketing Therapist and know that we will all benefit from her extensive online marketing knowledge. Please rate my show in itunes. View in itunes and then scroll to the buttom customer views. Really appreciate it! Are you in the Beauty Business and need marketing assistance? Visit me at Beautybizmarketing.com.au WIN A BEAUTYBIZ WEBSITE MAKE OVER. ENTER HERE.  Ready to have a simple marketing and sales system? Learn from the experts? Connect with us              

Every now and again you get the chance to meet someone really special. Cameron  is one of those people. I call him a"the humble digital marketing thought leader". Cameron shares with us some key considerations about creating an effective digital marketing strategy, and an awesome brand and team. He generously shares his process for developing a website and his  "human focused design" is truly cutting edge. Show Notes: Customer test for your marketing material- for a web, brochure,service page (marketing materials) Take a - red pen and circle all the I, Me, Us, We Our, Company Name Then take a green pen and the circle all the  - You, Your.  You want this to be 60% be GREEN. How did you go? Love to know! Tip and tools. (Synotac) Readability Test  Chet Holmes Tech Tip: Google Voice (US) Google Voice (AUS) Visit Cameron Madill at pixelspoke.com   Please rate my show in itunes. View in itunes and then scroll to the buttom customer views. Really apprecia

This is a talk I did with the Glen Eira Women Business Group around Low cost apps. Here are the: 1. Slides 2. PDF of apps discussed 3. How too videos discussed. Please rate my show in itunes. View in itunes and then scroll to the buttom customer views. Really appreciate it! Are you in the Beauty Business and need marketing assistance? Visit me at Beautybizmarketing.com.au   Ready to have a simple marketing and sales system? Learn from the experts? Connect with us                              

This show is about how important it is to know yourself before you build your brand or your marketing strategy. It is based around an article I had published in the Australian Businesswomen's Network online magazine in April. Here is the snap shot: Look at the values that you live your life by and ask yourself: Are you using these in your business? Are you being true to your inner core beliefs? If so, how can you action these even more fully so they make a real different to your staff and customers everyday? Building this culture, this underlying feeling, buzz, atmosphere, that is so hard to replicate, is integral to building your brand and attracting your ideal customers. Building your small business should start with you. It has to. Understanding you and your values and then building your business from that core base. It is these attributes that inevitably shape your brand. For my full article visit my blog. If you loved this episode please let us know and review us on Itunes! We so appreciate it

This week I interviewed Mark Garner from MakeThemClick on to chat about websites and the marketing strategy around making them work for your small business. Mark gives some great tips to consider when designing your next website and how to improve conversion rates online.  To find out more about Mark visit his website at Makethemclick.com.au

I was interviewed this week by Daniel Alcorn who has a blog radio show for small business. Love to know what you think! Also here is a link to the Small Business 70 Key Marketing Apps doc I talk about and my latest Small Business Marketing Tips Book. Download The Simple Marketing System map Download The Simple Marketing System Template   To register for my free Marketing Seminar that explains how to use some of these applications click here! Online Ticketing for 10 Killer Marketing Apps For Small Business powered by Eventbrite