The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

Informações:

Sinopsis

Ecommerce Influence is a podcast for the ecommerce business owner and online marketing executive. We have candid conversations with masters of ecommerce marketing and branding, and provide training and strategies to that help you convert more of your visitors to paying customers. Topics include lead capture, email marketing, shopping cart abandonment, conversion rate optimization, business automation, analytics and more. Learn more at EcommerceInfluence.com.

Episodios

  • 369: GREATEST HITS: Traeger Grills’ 10-Figure Smoking Gun: A Holistic Growth Strategy

    16/08/2022 Duración: 36min

    In this Greatest Hits episode, we're revisiting a conversation Traeger Grillswith's Director of Acquisition who talks about how holistic marketing can unify your brand across all marketing channels and make it stand out from the competition. Jesse Semchuck joins us to share how a holistic growth strategy has contributed to Traeger's success. He outlines the makeup of his marketing team, how internal teams and third-party agencies interact, and how a holistic growth approach can create more synergy across all marketing initiatives and the organization.   Tune in and find out if holistic marketing is something you should use in your business. Enjoy! Episode Highlights 5:59 Jesse Semchuck’s role at Traeger Grills and what he’s been excited to build over the last year 7:55 The difference between selling mattresses and selling smoker grills 9:18 What’s working well for Traeger Grills right now 11:14 The makeup of Jesse’s marketing team  12:37 Questions Jesse asks when thinking about strategic scaling and how he

  • 368: GREATEST HITS: The Secret to Increasing the Value of Your Business with John Warrillow

    09/08/2022 Duración: 56min

    In this Greatest Hits episode we're revisiting a conversation with John Warrillow about harvesting the value of your company and building to sell. John Warrillow is the founder of The Value Builder System, a Top 10 Forbes Ranked Podcast host, and author of Built to Sell, a best-selling book that’s helped over 50,000 businesses build more valuable companies. Throughout his career, he's founded and exited four companies and now dedicates his time to helping entrepreneurs sell their own for higher multiples. Listen now for John’s most valuable advice on the secret to a successful exit, key pillars for being built to sell, how to create more value in your business, and the biggest mistakes he sees entrepreneurs make when trying to do this on their own. Episode Highlights: 6:49 The secret to having a successful exit 12:04 How much you should get for your business 19:26 The number one job you have as a business owner 23:58 Why so few entrepreneurs turn pro 28:49 Tactical ways you can increase the long term value

  • 367: How to Write Copy that Converts, Target the Best Customers, and Build Brand Loyalty

    02/08/2022 Duración: 32min

    Today we have a secret weapon for you that will help you write copy that converts, reach your best audience, and build brand fans for life. If you’ve googled “better conversion copy” or “how to find my niche” recently this episode is for you. What You’ll Learn From This Episode: How to collect killer video testimonials Setting up post-purchase surveys and capturing Net Promoter Score Getting product-specific feedback with focus groups Using customer feedback to write copy that converts + where else to share Resources: 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

  • QW: How to Align Life and Work when You’re Putting in Long Hours

    29/07/2022 Duración: 09min

    Quick win: How to align life and work with the path that you want to be on through regular check-ins and personal reflection.

  • 366: The Journey from Brick and Mortar to Ecomm: How a 4th Generation Family Brand Exploded Online

    26/07/2022 Duración: 44min

    A family butchery started in 1920’s LA became a beef jerky dynasty when they started selling online. Here’s the story of their journey from brick and mortar to eComm.  Brian Bianchetti’s founder story is unique. He started working with us to help transition his 4th generation family brand to an online DTC store. This is his story of how they found success and grew to hit 7 figures.  What You’ll Learn From This Episode: How to build a brand online Making your first marketing hires and building a team that you can delegate to When to use an agency and when to go in house How to work with your family without going crazy The journey to scale an eComm store from 6 to 7 figures Resources: peopleschoicebeefjerky.com 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

  • 365: Wins, Learnings And What Austin’s Excited About Right Now

    19/07/2022 Duración: 42min

    Austin and Lily revisit their 2022 eComm wins and learnings and opportunities and share what should remain in focus and what should be top of mind for the second half of the year. 2022 has been been a wild ride thus far for everyone, and BGE is no exception. Austin welcomed his first child, BGE has restructured and added a new program, and there are a ton of moving parts in DTC, the economy, and the world already this year. Austin & Lily revisit their February predictions and share their updated opportunities & challenges for the remainder of 2022. What You’ll Learn From This Episode: The 100 x 30 challenge The current Ecomm environment - Austin’s take TikTok and leveraging influencer audiences The current economy and risk of recession SMS is still a big opportunity What is the 7-Figure Founder program? Crypto and the loss of wealth so far in 2022 Preparing for lead times Has DTC failed overall? BGE Intensive coming up in Q4 Books Austin has enjoyed recently Lily’s summer reads Resources: 7-Figure

  • QW: Focused Simplicity: A Pattern in Massively Successful Brands

    15/07/2022 Duración: 04min

    Quick win: A lesson from the big brands - you grow faster and smarter when you have focused simplicity. Key Takeaways: How to address the needs of the consumer - with focus  Simplicity as a growth strategy Resources: Grab our Growth Pack for founders  7-Figure Founders Program (get help from Austin Brawner to grow your business to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

  • 364: The Challenges of Running a Fast Ecomm Site (is it as important as you think?)

    12/07/2022 Duración: 47min

    What really is the relationship between site speed and conversion rate? How important is UX when it comes to running a fast eComm site? Learn how to run a fast site and where to focus on optimizing your user experience from a UX expert.  What You’ll Learn From This Episode: How running a fast eComm site can be challenging (and what to do about it) How your focus on optimization and site speed will evolve as your business grows How to prioritize design vs function What headless eCommerce is and why you should care Resources: SpeedSense 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

  • 363: Prep Your Email List and Collect Customer Info NOW to Help You Crush Q4 Later

    05/07/2022 Duración: 32min

    The best practices for email to help you prep your email list and collect customer info to drive more sales and make your holiday campaigns easier.  Whether you plan to run holiday campaigns or not this year this episode will help you improve your email marketing with some quick tips and long-term strategies you can start using today.  What You’ll Learn From This Episode: How to make your email list work harder for you (drive more sales)  Best strategies for re-engaging with a cold email list  How to routinely clean your email list  Winning with post-purchase surveys  Using flows and when to A/B test  How to increase your email capture performance Resources: Download our Email Map Validate your email list: Zero Bounce How to remove false opens from your list (Klaviyo) 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

  • QW: How to Apply the Traction EOS Method to Your Ecommerce Business

    01/07/2022 Duración: 18min

    Quick win: Austin shares the pros and cons of the EOS method outlined in the book Traction and his tips on how to apply this business process to your eCommerce company. Key Takeaways: How to focus on the things that move the needle  How to be strategic in your planning, without getting overwhelmed Resources: Grab our Growth Pack for founders  7-Figure Founders Program (get help from Austin Brawner to grow your business to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

  • 362: Paid Social Strategy: What’s Working Right Now

    28/06/2022 Duración: 52min

    An active media buyer shares the nuances of the “new” Facebook platform and some paid social wins right now. If you are struggling with your ad performance right now or if you’re trying to learn more about Facebook advertising and how the platform works you will learn a lot here.  We all know what a nightmare ad performance has been in the last 12 months so this episode is to give insight into how some eComm brands are managing their ads accounts right now and give you some tips and ideas to improve your own performance.   What You’ll Learn From This Episode: Big ideas for acquisition and retention marketing right now If Facebook is still a viable growth channel for brands with smaller marketing budgets What a successful marketing mix might look like for early-stage 6-figure eComm brands Analytics and how to track your KPIs when data is skewed Sustainability and the future of ethical eCommerce Resources: 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review

  • QW: How to Get Customer Satisfaction Right and Build Brand Virality through Word of Mouth

    24/06/2022 Duración: 07min

    Quick win: customer satisfaction can be a gold mine for marketing. You can build brand virality through word of mouth. Key Takeaways: How to build and use net promoter score  Using customer feedback to build the product they want Resources: Grab our Growth Pack for founders  7-Figure Founders Program (get help from Austin Brawner to grow your business to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

  • 361:Getting Ready for the Second Half of 2022: Tips for Winning for Q3 & Q4

    21/06/2022 Duración: 28min

    It’s time to reflect and refocus. Our tips to make sure you’re on track to have a winning Q3 and Q4 this year. The first half of this episode focuses on how to get organized and reflect on the first half of the year.  The second half of this episode will give you some high level areas to focus on in Q3 and what to look ahead to for Q4.  You’ll leave with a checklist that you can run through in your own business to ensure you’re focused on the things that will scale your business and keep you on track to hit your revenue goals.  What You’ll Learn From This Episode: How to conduct a teamwide 90-day review How to do a quarterly/ half year personal reflection Prep checklist for holiday campaigns Campaign ideas for right now Resources: 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

  • QW: Follow the Money - Optimize The Email Flows that Drive the Most Revenue (and don’t waste time on the others)

    17/06/2022 Duración: 09min

    Quick win:  how to prioritize email flows that drive the most revenue, and not waste time on one's that won't.  Key Takeaways: How to prioritize your time when working on email marketing The email flows to consider starting with based on the type of business you have How you can increase & improve your flows as your business grows Resources: Grab our Growth Pack for founders  7 Figure Founder (get help from Austin Brawner to grow your business to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

  • 360: The Psychology of UX Design for Ecommerce Sites

    14/06/2022 Duración: 50min

    Understanding human behavior will bring you more customers and increase your conversion rate. It’s the psychology of UX design for eCommerce. Psychologist and expert UX designer Alina Prelicz-Zawadzka gives an insider view into why we do what we do, and how you can use that to improve your website.  What You’ll Learn From This Episode: How humans think and how your site should be designed to support that The best practices for UX design right now Simple things to help you increase your conversion rate Why data is so important to design, and what you can do to not get overwhelmed by it Mobile and video best practices and opportunities Survey questions that get answers Resources: 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

  • QW: How to Keep Growth Simple: Get Perspective & Surround Yourself with Smart People

    10/06/2022 Duración: 05min

    Quick win: Austin Brawner's #1 piece of advice for eComm owners actively trying to scale their business up to 7 figures: get perspective  Key Takeaways: Why a business without process will break when it grows  How to set yourself up with a successful and scalable business Resources: Grab our Growth Pack for founders  7-Figure Founders Program (get help from Austin Brawner to grow your business to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

  • 359: How to Decide if it's Time to Hire An Agency

    07/06/2022 Duración: 35min

    Answers to the question every eComm owner asks themselves at some point - should we hire an internal team or hire an agency to do that? This is a question we see over and over from clients and one Austin and Lily have both dealt with personally before too. If you’re trying to figure out what to do - here are some answers What You’ll Learn From This Episode: How to think about when to hire an agency so that you can make the best decision for your business based on where you’re at right now.  How to evaluate your goals to see if an agency would be a good fit  Red flags to look out for when working with an agency  Tips on how to manage an agency and develop a successful partnership  Resources: 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

  • QW: Why You Need An Accountability Chart and Not An Org. Structure When You Hire New Roles

    03/06/2022 Duración: 06min

    Quick win: an accountability chart makes it easier to identify the role you need to hire for BEFORE you overwork your team or yourself.  Key Takeaways: How an accountability chart is different from an organization chart  Getting a clear picture of the responsibilities of your team  Figure out what type of skills you need to hire for (instead of what “position” you need to hire for)  Resources: Grab our Growth Pack for founders  7-Figure Founders Program (get help from Austin Brawner to grow your business to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

  • 358: Build an Army of Content Creators to Market Your Ecommerce Brand

    31/05/2022 Duración: 59min

    Tips on how to grow and market your eCommerce brand and hit that 7-figure goal both from a creative and operational direction. Srdjan (Serge) Popovic is the CMO of Crossrope, a fitness jump rope company. He met the CEO and partnered with Crossrope as an early influencer in the fitness jump rope space. He then left his career in mechanical engineering in 2015 to join the team as employee #3. If you’re interested in content creation and UGC to grow your business, you will get a lot out of this episode. Also, Serge has an awesome hiring theory he shares and he talks explicitly about hiring for marketing roles. What You’ll Learn From This Episode: How to think about the layers of gathering UGC content and where to start looking for content creators Some tips on TikTok and what’s working How to hire for your stage of business What the role & growth trajectory of an early marketing hire could look like in your business Resources: Crossrope Srdjan Popovic on LinkedIn 7-Figure Founder (Get Austin Brawner's hel

  • QW: Creative Churn: A Formula for Consistent (and Good) Creative

    27/05/2022 Duración: 07min

    Quick win: how to build a formula for creative churn that consistently turns out winning content for your eCommerce brand.  Key Takeaways: A formula you can use to create winning content, consistently  Where to look for copy inspiration Using customer content Resources: Grab our Growth Pack for founders  7-Figure Founders Program (get help from Austin Brawner to grow your business to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

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