Hit Publish

How do you write about what you do so that it: a) sells the value of what you do, b) doesn t sound over the top, and c) doesn t sound like everyone else? Introducing the 4-Step copywriting technique known as: ‘Butterfly Moments’ … Writing powerful, evocative and compelling copy doesn t have to be an elusive skill... Listen to episode

Ever wished you had a ‘stand-out’ piece of content? Something that people loved to share and reference and made you look like a superstar? The answer is easier than you think … This week s episode is all about (get ready for a sexy title:) The simple content that your customer wants but doesn t have the... Listen to episode

Using envy is a powerful copywriting technique to help your customer find the motivation to accept your offer. But some marketers have overused and abused this approach (pictures of ridiculous speedboats, anyone?) Don t be put off, not only should can you use envy to make your copy more persuasive, you owe it to your customer... Listen to episode

If you send an email newsletter but worry you might be making mistakes or getting on people s nerves, this episode is for you … Email marketing is powerful, intimate way of reaching your reader and nurturing leads. But it s something a lot of business owners struggle with. What should you write about? How can you... Listen to episode

Ever wondered if those content tips you read a few years back are still relevant today? I ve only just returned from a conference of conversion experts who spilled the beans on what tactics are working right this minute. And I want to share them with you … Last week I was part of a copywriting... Listen to episode

Have a sense of humor? Want to try a lighter style of marketing without looking like an idiot? Today s episode is for you [warning: my voice sounds ridiculous …] Using humor is a great way to build bridges and tear down barriers with your customer. More and more, consumers today want to see the personal ... Listen to episode

If you are a small business working in a specific geographical location, can you still benefit from hitting publish and creating content to market your business? The answer is yes, and I have some specific ways to help you build your local profile through content. This week s show is inspired by a Dear Amy letter... Listen to episode

Do you know which emotions will get your reader’s attention and pull them into your content? If not, how do you pin them down? And then once you ve identified them, what do you do with them? All will be revealed in today s Hit Publish. Targeting your customer s emotions in your content is a key content... Listen to episode

This week we re talking momentum and productivity tricks. If you ve ever found things getting in the way of your flow when you write, and wish you could get more out of your writing time, this episode is for you … On a previous show, we looked at how you could create content consistently, even when... Listen to episode

If you re using social media channels such as Twitter to promote your content, then this show is for you. This week we re looking at different ways you can beef up your tweets and write multiple updates to promote just one post (without sounding boring or repetitive). When you re posting tweets (or other social media updates)... Listen to episode

If you don t have a system in place for promoting your content, you re really missing out. Fortunately, I ve got you covered … Today we re going beyond hitting the publish button. You ve taken your time to research, write and publish high-quality content your audience is going to love. The mistake you don t want to make is... Listen to episode

This week we re looking at the words and phrases you can use to make your content stand out with confidence. You ll learn some techniques for turning timid writing into copy written by a trusted expert. If you have a great business (which I know you do) you have to sound confident whether you re writing a... Listen to episode

Can digital marketing work even if your target market isn t your typical online audience ? You bet, but it all relies on knowing what to write about and where to publish your content … This week on Hit Publish, listener Tom submitted his question for the Dear Amy column. He wondered how he could get more... Listen to episode

This week I invited expert podcaster Jon Nastor to the Hit Publish house where he shares his top tips for growing an engaged audience through podcast interviews. Get ready to access the cheats, tips and hacks that will give you some serious interviewer skills (and boost your business credibility) … Jon Nastor hosts Hack the... Listen to episode

If you re about to start a content marketing strategy for your business and you re wondering how to keep showing up consistently, or you re already struggling with sporadic publishing habits, this episode is for you … If people tell you that creating content regularly is easy, they re telling fibs. It s one of the biggest challenges businesses... Listen to episode

Millions of pieces of content are published every minute. Listen in to see how you can steal an advantage and make sure yours get noticed … It s no longer enough to simply publish valuable information as part of your content marketing strategy. You ve got to make sure you re presenting your content in a way that s... Listen to episode

You ve told people what you do and they re still not interested? The answer might be right under your nose… In this episode we re going digging for gold as we look at one way to make sure you re telling the best story about your business or service. Quite often, when you Hit Publish on content for... Listen to episode

It s not enough today to merely be trustworthy in your digital business, you have to prove it. Whether you sell products or services, customers have to trust you before they’ll want to do business with you, and building trust online can be a challenge. People are much more sceptical and cynical these days about the... Listen to episode

In this episode of Hit Publish, you’ll meet Amy Harrison (your new host!), and learn about the plans she has for the future of the Hit Publish podcast … Yes, Pamela Wilson is handing the mic to Amy Harrison on this episode of Hit Publish. Find out why you’re going to love listening to Amy,... Listen to episode

You may have absolutely no desire to start a podcast — and that’s fine. But chances are very, very good that at some point, you’re going to want to record some audio. These days, you can’t get away with sub-par audio quality. People expect a crystal-clear, crisp recording. If you haven’t done a lot of... Listen to episode