Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

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Sinopsis

How to and Coaching for the Handmade Community | Artisan Entrepreneurs

Episodios

  • 408 – Yes! You Can Be Successful Opening a Retail Shop Today with Jessie Williams

    04/02/2023 Duración: 51min

    Maybe you're heard that brick-and-mortar retail shopping is dead. Don't believe it! Retail is still an option. The dream is not lost. Today you’ll hear from Jessie, a very successful owner of three shops. She started scrappy and took advantage of growth opportunities as they presented themselves. You’ll learn about the behind-the-scenes things a store owner faces, and also how eCommerce fits into her overall plan. If you’ve ever thought about opening a bakery or retail store, this one’s for you. Jessie Williams is the founder of Edge of Urge, which specializes in the success and discovery of emerging designers. Offering a valuable retail space to other local designers, her business model has acted as a launch pad for like-minded, risk-taking, passionate designers, creators, and artists since 2002. And that’s not all Jessie is also the founder of Unlikely Professionals. Just like Edge of Urge, Unlikely Professionals is built on the mantra of making something from nothing. This space speaks to anyone who b

  • Tips & Talk 100 – I Had No Idea …

    01/02/2023 Duración: 09min

    Regardless of what you make, there’s a skill that you’ve had to perfect. There are certain critical production points or special additions you include that make your creations extra special. There are cooling times, temperature levels, material quality specs, and interesting tools of the trade. Showing these things to your customers, things they’d never have the ability to know or see otherwise, adds to their perspective of the value of your products. And this added value doesn’t cost you more in materials or production time either. You’re already doing it. It’s just that your audience doesn’t know about it. It’s well worth your while to tell them. Resources Mentioned in this Episode Inspired! Daily Planner Get Free Coaching thru a Gift Biz Boost! A Gift Biz Boost is a free one-on-one strategy session discussion a part of your business you're trying to grow. Maybe it's the first steps to getting started, or how to attract more sales, whatever your current focus is. You'll leave with actionable steps to "boos

  • 407 – A Brave and Unconventional Path To An Award Winning Tea Company With Jenny Tse

    28/01/2023 Duración: 01h05min

    The way Jenny got into her business is fascinating … not a traditional path by any means. As you listen to her story, notice how she encounters decision points along the way and leaps into the opportunities that present themselves. Scary? Yes, by her own admission. But also, exciting and with each win, she gains more and more confidence in herself. She says she tests herself by entering into situations to “make myself the most uncomfortable possible.” Along the way, she hits cultural obstacles and an identity crisis. She loses her job and travels to a foreign land in pursuit of her dream - all without the support of her family. But that’s of course not where the story ends. You’ll also hear why she quadrupled her prices AND one very opportunistic way she built recognition for herself and her brand. Jenny's unusual journey to success will inspire you and teach you so much about how to build a thriving business! Born in Hong Kong and raised in Fairbanks, Alaska, Jenny is the founder and owner of Sipping St

  • Tips & Talk 99 – How Will It Fail? And I’m Not Talking About Your Business …

    25/01/2023 Duración: 05min

    How will it fail? At first glance, you may think I’m referring to the success of your business. Actually, I’m not. I’m talking about your product. And now you’re saying, “Not MY product!” I make it myself with quality materials not to mention my top-notch professional creation skills. Hold tight. I know all this is true. But your product can fail because of things that are completely out of your control. Here’s what I mean and what to do about it. Resources Mentioned in this Episode Inspired! Daily Planner Be part of the newest Gift Biz Opportunities! The Gift Biz Bash offers you the chance to get added visibility for your business - for free. Who can't use that?! But seats are limited. To see the dates and times and to grab your spot, go through the link above. A Gift Biz Boost is a free one-on-one strategy session discussion a part of your business you're trying to grow. Maybe it's the first steps to getting started, or how to attract more sales, whatever your current focus is. You'll leave with actionab

  • 406 – It’s National Bakers Crafters Makers Day!

    21/01/2023 Duración: 18min

    Today (January 21) is National Bakers Crafters Makers Day. A time to recognize, uplift, and celebrate YOU! (And, by the way, that means ALL handmade makers whether it’s a hobby or you’ve turned what you make into a small business.) It's been 3 years since I established this official national day. Each year, we do something a little bit different to celebrate. Whether you've participated before or this is your first one. Either way, I'm thrilled you're joining us! And I want to tell you about everything that's available to you in relation to this special day of honoring you. It's National Bakers Crafters Makers Day Tune into this short episode to hear about ... Free gifts and resources for you Why "Handmade Heals The World?" How your creations make the world a better place (and so much more!) What other makers say about why they love their business so much and the value their products provide to customers (bet you'll recognize yourself in the words!) And more! You are amazing for sharing your sk

  • Tips & Talk 98 – How to Celebrate National Bakers Crafters Makers Day

    18/01/2023 Duración: 06min

    National Bakers-Crafters-Makers Day celebrates ALL handmade creators of the world! Being a maker yourself, you know that what you create originates in your soul. It’s very existence requires your imagination, passion and skill. And when you present your creation, the final result provides happiness for both you and the person who receives and uses your handmade products. This act of providing happiness is something the whole world needs - especially right now. National Bakers Crafters Makers Day is meant to honor both those who have turned their handmade craft into a business and also those who enjoy it as a hobby. Towards that end, please join me in recognizing and uplifting the makers in our lives this week. Here some ways you can do this. Resources Mentioned in this Episode National Day Archives - National Bakers Crafters Makers Day National Bakers Crafters Makers Day Celebration Page Be part of the newest Gift Biz Opportunities! The Gift Biz Bash offers you the chance to get added visibility for your bu

  • 405 – How to Increase Customer Retention with Kerri McDonald

    14/01/2023 Duración: 50min

    Here's possibly the most important thing you can do to grow your business. Learn how to retain customers who have already purchased from you so they buy again.  Of course, some customers will drop off, month to month, or be one-time purchasers. But the strategy you'll hear about today can STOP that constant search for new customers every month!  Kerri dove head-first into e-commerce over four years ago, driving her first brand to eight-figure status as Director of Marketing in less than three years. Ready for a new challenge, Kerri co-founded The Greenhouse with her partner in 2020. Centered on e-commerce, email, and SMS marketing, The Greenhouse has quickly grown into an agency where clients take root and flourish, generating over $10 million in revenue for its brands in the first year. When not growing brands, Kerri inspires others by sharing her own multifaceted story. From major career changes, and rebounding from a business failure to co-found a thriving business, Kerri helps others craft a fulfill

  • Tips & Talk 97 – But Do You Really Need It?

    11/01/2023 Duración: 09min

    Here’s a thought to keep in mind as you go about upgrading your business processes in the months ahead. It will make you smarter with your decisions and save you time and money because it prevents you from piling up unnecessary costs without realizing it. Skill and feature creep happens when you add new things in various areas of your business either that never get used or duplicate what you already have. By consciously recognizing the potential for this to happen, you’re more likely to make wiser choices which keep you away from snap decisions that add to your expenses. Here are some scenarios where this can occur and what to do to get back in line. Mentioned in this Episode Inspired! Daily Planner Should You Purchase that Online Course? 6 Steps to Getting the Most of Your Online Course Be part of the newest Gift Biz Opportunities! The Gift Biz Bash offers you the chance to get added visibility for your business - for free. Who can't use that?! But seats are limited. To see the dates and times and to grab

  • 404 – Identify, Create and Bring a New Product to Market with Kristina Schlegel of Make Bake

    07/01/2023 Duración: 55min

    My guest Kristina identified a need in the market (a “pain point” if you will) that inspired an idea for a product that could fill the gap. In this episode, she shares her journey to identify, create, and bring this new product to market. Including all the ups, downs, pivots, and even what's coming up in the future. I'm so excited for you to listen to this one. I'll bet it's even a product you'll want to try!  Kristina is a creative product & marketing strategist with over 20 years of creating category-defining products and customer experiences that deliver strategic, measurable growth for businesses. She’s worked with Williams-Sonoma, Pottery Barn Kids, and Sephora among many others. She left her corporate life in Silicon Valley to attend the New School of Cooking. In 2019, Kristina founded Make Bake, a CPG baking & food craft brand. Her patent-pending edible sugar sticker system created an entirely new product category and is a game changer for busy parents baking at home and professional bake

  • Tips & Talk 96 – Goals Only Work if You Do THIS

    04/01/2023 Duración: 10min

    Getting your dreams on paper makes them more likely to come true. Setting intentions is the direct path to manifesting what you want. Journaling, creating a vision board or closing your eyes and imagining yourself achieving what you’ve set out to do are various actions to take as you let your dreams swirl around in your mind. All of these are worthwhile activities to bring your desires into reality. But there’s more to it than that and this is where our wishes for what could be remain just that - dreams. Here's how to truly make your dreams turn into reality. Resources Mentioned in this Episode Inspired! Daily Planner Free Video - 5 Not So Obvious Mistakes When Starting A Handmade Business Be part of the newest Gift Biz Opportunities! The Gift Biz Bash offers you the chance to get added visibility for your business - for free. Who can't use that?! But seats are limited. To see the dates and times and to grab your spot, go through the link above. A Gift Biz Boost is a free one-on-one strategy session disc

  • 403 – What Will the Chapters of Your Life Be in 2023? with Jen Hardy

    31/12/2022 Duración: 54min

    Have you ever wished you could somehow redo your life without all the challenges that you had to overcome? The reality is, even if we wish for it, nobody signed an agreement with us that all our days will be smooth and happy. Not one person on earth gets that luxury (although some lives are easier than others, no doubt). Today, we're talking about why we shouldn't wish away the challenges of our life. Why? Because that’s how we got to where we are today. Instead, let's learn ways to manage and cope with life’s struggles before they appear on our doorstep. So, whether you’re in a position to support someone else or you need it for yourself, after today's show you’ll have a new perspective. Plus, suggestions on how to work through the darker days when they do appear. Jen is the host of the Hardy Mom Podcast and is also an author, speaker, coach, disability advocate, and military spouse. This homeschooling mom of 7 calls herself a collector of eclectic diseases and a mystifier of physicians. Jen uses her

  • Tips & Talk 95 – Are You Being a Responsible Guardian of Your Business?

    28/12/2022 Duración: 10min

    Starting a business is often compared to having another child. You’re responsible for its vitality and the one who sets the vision, plans the strategy and has the final vote on all the decisions. The life of your business is in your hands. Have you ever thought about it this way? And along with that, are you treating your business as a responsible guardian? Just as you do everything (in your control) to ensure your son or daughter doesn’t go off track, you should be doing the same for your company. Here are several areas to give attention to with guardian thinking in mind. A checkup, if you will, to add to the stability of your business so it has a solid future ahead. Resources Mentioned in this Episode Inspired! Daily Planner Be part of the newest Gift Biz Opportunities! The Gift Biz Bash offers you the chance to get added visibility for your business - for free. Who can't use that?! But seats are limited. To see the dates and times and to grab your spot, go through the link above. A Gift Biz Boost is a f

  • 402 – How to Live a More Enriched and Peaceful Life with Teresa McCloy

    24/12/2022 Duración: 53min

    It's Christmas Eve! And I always love to give you something extra special for the holidays. In years past, we've had some Christmas stories from author Heidi Swain, an explanation for holiday traditions that might surprise you, a popular Christmas poem (revised by yours truly) to reflect small handmade businesses, and some other fun spins for the holidays, as well. Check out my list of favorites below if you'd like to go back and take a listen. This year, I decided to do something that's still entertaining but with the spin of providing you with hope for a new way of living in the upcoming year. This could be one of the best gifts you could give yourself to enrich yourself in the days to come. Teresa calls herself a recovering workaholic who was addicted to all the latest apps, software, and best-selling books on productivity. Today, she’s passionate about helping others assess their habits and execute a process to take their everyday, ordinary life to something extraordinary through REALIFE™ Being, Act

  • Tips & Talk 94 – Ignore the “What If’s”

    21/12/2022 Duración: 09min

    I have a story for you about a friend I met years ago through the Chamber of Commerce. You’ll be as surprised as I was when I tell you. After this event I'm going to share with you, Alan could have kept looking back and wondering what his life would have been like if he’d made a different choice. Did he? Nope! Alan demonstrates 3 solid life lessons based on his experience and where he is today. Good things for us all to reflect on and learning to take into our futures. Resources Mentioned in this Episode Inspired! Daily Planner Be part of the newest Gift Biz Opportunities! The Gift Biz Bash offers you the chance to get added visibility for your business - for free. Who can't use that?! But seats are limited. To see the dates and times and to grab your spot, go through the link above. A Gift Biz Boost is a free one-on-one strategy session discussion a part of your business you're trying to grow. Maybe it's the first steps to getting started, or how to attract more sales, whatever your current focus is. You'

  • 401 – Influencer Marketing – Word of Mouth at Scale with Yash Chavan

    17/12/2022 Duración: 01h08s

    I'm sure you've seen an influencer on Instagram, TikTok or YouTube share a product, and then their fans all rush out and buy it. Imagine how that would feel if it were YOUR product being shared! That's what today's episode is all about - how you can multiply the power of word of mouth by working with an established influencer.  Yash is the founder of SARAL - a tool for eCommerce brands that makes finding, managing, and monetizing influencers simple. He's an engineer by training, but a marketer at heart. After working various sales jobs, Yash started a marketing agency where he scaled with many brands and software companies to over $1M in annual revenue. Over the last couple of years, Yash has been focused on the world of influencer-driven marketing and has worked with over 5000 influencers. He created and perfected a 6-step-system that any brand can apply to start and scale a successful influencer program. Word Of Mouth At Scale With Influencer Marketing In this episode, you'll learn ... What Influenc

  • Tips & Talk 93 – How Best to Listen to THIS Podcast

    14/12/2022 Duración: 07min

    Whether you are a first time listener or have been with me from the very beginning, the amount of content here can be overwhelming. How do you find an episode you heard a while back and now want to revisit? Or what if you’re after a specific topic that didn’t apply when it first aired but now makes sense to integrate into your business plan? I've got solutions to both of these situations for you. Which lead me to thinking, about how you can get the most out of listening to my podcast overall. Tune in for the details. Mentioned in this Episode Podcasts by Main Episode Topic Search Podcasts by Keyword Be part of the newest Gift Biz Opportunities! The Gift Biz Bash offers you the chance to get added visibility for your business - for free. Who can't use that?! But seats are limited. To see the dates and times and to grab your spot, go through the link above. A Gift Biz Boost is a free one-on-one strategy session discussion a part of your business you're trying to grow. Maybe it's the first steps to getting s

  • 400 – How to Attend Trade Shows to Get Wholesale Accounts with Jim Cermak

    10/12/2022 Duración: 54min

    Would you love to get your products into local or regional shops and boutiques? Or do you dream of bigger wholesale opportunities? Either way, exhibiting at a trade show brings you face-to-face with buyers who are looking for new brands to feature in their stores. But what's involved? How do trade shows actually work? Jim is here to answer these questions.  Jim Cermak is a trade show trainer and consultant who helps businesses make more money at their shows and events. He’s also the host of the Trade Show University podcast where he and expert guests help exhibitors and show planners get better results. Jim understands the investment of money, time, and resources is huge and we need to make these shows work! How To Attend Trade Shows To Get Wholesale Accounts Here's what you'll learn in this episode ... The biggest mistakes small businesses make around trade shows One crucial goal you must track when attending a trade show The key to knowing what people need and what they’re looking for How to m

  • Tips & Talk 92 – How to Negotiate with Customers

    07/12/2022 Duración: 13min

    Negotiating is a valuable skill to have. It’s made strongest when you think about and plan for it ahead of time. By having strategies and pre thought through actions in your back pocket, you won’t give away the house or feel taken advantage of. Instead, you can lead the conversation, offer options that fit the situation and stay in control - cool, confident and collected. You’ll find yourself negotiating mostly around 3 things. Price, Freebies or Add-ons and Returns. Let’s talk about options to handle each one. Resources Mentioned in this Episode Inspired! Daily Planner Be part of the newest Gift Biz Opportunities! The Gift Biz Bash offers you the chance to get added visibility for your business - for free. Who can't use that?! But seats are limited. To see the dates and times and to grab your spot, go through the link above. A Gift Biz Boost is a free one-on-one strategy session discussion a part of your business you're trying to grow. Maybe it's the first steps to getting started, or how to attract more s

  • 399 – Is Wholesale the Right Sales Strategy for Your Handmade Products? with Katie Hunt

    03/12/2022 Duración: 49min

    Have you ever considered how wholesale can fit into your current business plan? Today's show is going to help you decide if selling wholesale is the right choice for your handmade business. You may think it isn't right for you, but once you listen to this show - you might discover it's not as out of your reach as you thought! Katie Hunt is the founder of Proof to Product, a podcast host, business strategist, and community builder for product-based business owners. She brings experience, education, and a love of learning into her programs. She has over 20 years of experience teaching innovative business development and marketing strategies. Her strengths lie in connecting people and bringing ideas to life – brainstorming, making a plan, and executing. Is Wholesale The Right Sales Strategy For You? In this episode, you'll hear ... One weird question to help you decide if wholesale is for you ... or not! The important differences between selling direct to consumers and selling wholesale How to know i

  • Tips & Talk 91 – Expect THIS to Happen

    30/11/2022 Duración: 08min

    Expect this to happen after you start. And you’re not alone, it happens to everyone. What am I talking about?Heidi who started making wedding accessories and now sells holiday ornaments and diy kits boutiques.Sheila who started a gift basket business out of her house and now owns a building that includes a home goods retail shop in addition to her gifting business.Amy who began selling marshmallows directly to consumers only to find wholesale was really where it’s at for her.The truth is, you really have no idea where the path will lead when you get started.Resources Mentioned in this EpisodeInspired! Daily PlannerBe part of the newest Gift Biz Opportunities!The Gift Biz Bash offers you the chance to get added visibility for your business - for free. Who can't use that?! But seats are limited. To see the dates and times and to grab your spot, go through the link above.A Gift Biz Boost is a free one-on-one strategy session discussion a part of your business you're trying to grow. Maybe it's the first steps to

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