Subcast

In acest episod vorbim despre sezonul 2 al campaniei Coca Cola "Next Big Vlogger" si asocierea cu influenceri controversati. Link-uri de interes pentru topic: - https://www.gaben.ro/2018/09/16/coca-cola-despre-responsabilitatea-sociala/ - https://telegraph.md/gluma-se-ingroasa-un-copil-a-furat-bani-de-la-parinti-ca-sa-i-doneze-lui-ilie/ - https://www.youtube.com/watch?v=UF0iFdzKWz8&t=3s - https://www.youtube.com/watch?v=z1zhnlSKiJA Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.youtube.com/user/subsign

In acest episod vorbim despre campania aniversara Nike "Just do it". Ce impact a avut, de ce au ales aceasta strategie si ce poti invata tu din asta. Link-uri de interes pentru topic: Ad: https://www.youtube.com/watch?v=Fq2CvmgoO7I https://www.marketwatch.com/story/nikes-kaepernick-ad-to-provide-a-long-term-gain-after-some-near-term-pain-analyst-says-2018-09-04 https://www.nbcnews.com/business/business-news/what-boycott-nike-sales-are-31-percent-kaepernick-campaign-n908251 https://www.boredpanda.com/funny-colin-kaepernick-nike-ad-memes/?utm_source=google&utm_medium=organic&utm_campaign=organic https://www.adweek.com/creativity/colin-kaepernick-gets-the-call-fronts-nikes-30th-anniversary-of-just-do-it/ Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.youtube.com/user/subsign

Pacatul cardinal din marketing, este acela de a fi plictisitor. Link-uri de interes pentru topic: - https://www.adweek.com/creativity/how-a-bacon-brand-charmingly-responded-to-supremes-appropriation-of-its-logo/ - https://www.facebook.com/IubescBerea/videos/322774324951730/ Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.youtube.com/user/subsign www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.behance.net/subsign dribbble.com/Subsign

Este bine sa iei o pauza de la internet si platformele de socializare? Link-uri de interes pentru topic: - https://us.blastingnews.com/lifestyle/2018/04/social-media-detox-the-new-health-trend-002513461.html - https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/ - https://qz.com/quartzy/1354651/shoppers-are-buying-clothes-just-for-the-instagram-pic-and-then-return-them/ - https://digiday.com/uk/digital-detox-phenomenon-5-charts/ Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.youtube.com/user/subsign www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.behance.net/subsign dribbble.com/Subsign

Pornind de la un experiment Google, discutam mai mult despre cum sunt si ar trebui luate deciziile de marketing si advertizing. Link-uri de interes pentru topic: https://techcrunch.com/2018/08/20/google-doctor-fork/?guccounter=1 Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.youtube.com/user/subsign www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.behance.net/subsign dribbble.com/Subsign

Incepem acest nou episod cu o discutie despre cum percepem continutul viral. si de unde se propaga acesta. Voi ce parere aveti? Link-uri de interes pentru topic: Burberry video: https://www.youtube.com/watch?v=6D5IZtDCS5c Dior video: https://www.youtube.com/watch?v=h4s0llOpKrU https://www.esquire.com/uk/culture/a22588567/how-two-years-of-instagram-stories-has-altered-the-way-we-love-act-and-play/ Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.youtube.com/user/subsign www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.behance.net/subsign dribbble.com/Subsign

Episodul 10 vine cu un intro nou si o discutie despre plusurile si minusurile simbiozei brand-ului personal cu cel de business. Link-uri de interes pentru topic: https://www.bkconnection.com/static/Be_Your_Own_Brand_EXCERPT.pdf https://www.delightfulcommunications.com/blog/personal-branding-examples/ Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.youtube.com/user/subsign www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.behance.net/subsign dribbble.com/Subsign

In acest episod vorbim despre cum este perceputa relatia dintre o agentie de marketing si clientii sai. Tu cum vezi aceasta relatie? Cum ti-ai dori sa fie? Link-uri de interes pentru topic: https://subsign.co/stories/the-client-agency-tango/ Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.youtube.com/user/subsign www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.behance.net/subsign dribbble.com/Subsign

In acest episod continuam discutia despre strategii si generare de continut. Link-uri de interes pentru topic: The Furrow by John Deere: https://contently.com/strategist/2013/10/03/the-story-behind-the-furrow-2/ Red Bull: https://artplusmarketing.com/red-bull-stomps-all-over-global-marketing-7642c2647401 https://robertkatai.com/red-bull-media-company/ Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.youtube.com/user/subsign www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.behance.net/subsign dribbble.com/Subsign

Acest episod vine cu inceputurile noastre in lumea marketingului si cateva sfaturi si sugestii pentru cei ce isi doresc o cariera in acest domeniu. Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.youtube.com/user/subsign www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.behance.net/subsign dribbble.com/Subsign

In acest episod vorbim despre ce ar trebui sa faci inainte de a porni o campanie de promovare si cum sa o adaptezi pentru fiecare canal sau mediu de promovare. Link-uri de interes pentru topic: https://subsign.co/stories/vertical-vs-horizontal/ https://www.instagram.com/harmonycafeiasi/ Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.youtube.com/user/subsign www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.behance.net/subsign dribbble.com/Subsign

Episodul 5 este despre implicarea brand-urilor in cauze si activitati sociale. Cand si cum ar trebui facuta aceasta miscare de PR. Link-uri de interes pentru topic: https://www.iqads.ro/articol/43203/cec-bank-protesteaza-cand-vede-protest https://uproxx.com/hiphop/kendrick-lamar-xxxtentacion-spotify-ban/ https://www.independent.co.uk/arts-entertainment/tv/news/pepsi-advert-pulled-kendall-jenner-protest-video-cancelled-removed-a7668986.html Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.youtube.com/user/subsign www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.behance.net/subsign dribbble.com/Subsign

Episodul 4 este dedicat in totalitate continutului. Am discutat atat despre generarea de continut pe diferite platforme cat si diversitatea acestuia. Link-uri de interes pentru topic: subsign.co/projects/wine-and-chill Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.youtube.com/user/subsign www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.behance.net/subsign dribbble.com/Subsign

In acest episod vorbim despre marketplace-uri versus propriul website. P.S. Scuze pentru sunetul de pickamer de fundal din ultimele minute. Link-uri de interes pentru topic: https://subsign.co/projects/wine-and-chill Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.youtube.com/user/subsign www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.behance.net/subsign dribbble.com/Subsign

Am inceput acest Podcast cu o intrebare primita de la voi "Cum au reusit cei de la Levi's ca atata lumea sa poarte produsele lor?" si am discutat mai multe despre influencers, pozitionarea brand-urilor si chiar si despre emisiunea Bravo ai stil de la Kanal D. Link-uri de interes pentru topic-uri: https://morningconsult.com/2018/05/02/rebuilding-levis-brand/ https://www.youtube.com/watch?v=SGbpiOtiwEE http://da.zf.ro/dupa-afaceri/p-alina-ceusan-ambasador-single-malt-society-pentru-transilvania-voi-impartasi-cu-cititorii-mei-privilegiul-de-a-face-parte-din-aceasta-comunitate-16831617 Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.youtube.com/user/subsign www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.behance.net/subsign dribbble.com/Subsign

Episodul 1: Campania "Asa cum iti place" de la Alka. Link-uri de interes pentru topic: http://www.alkagroup.ro/ https://www.iqads.ro/articol/42851/alka-si-outdoorurile-nu-foarte-subtile-cu-cozonaci Ne poti urmari si aici: https://subsign.co/ https://www.facebook.com/subsign/ https://www.youtube.com/user/subsign https://www.instagram.com/subsign/ https://twitter.com/subsignco https://medium.com/@subsign https://www.linkedin.com/company/subsign https://www.behance.net/subsign https://dribbble.com/Subsign